Media Metrics Roundup for November 1, 2017

    by Jason Alcorn
    November 1, 2017

    ICJF Study: Global Newsrooms Are Falling Behind in Analytics
    Jason Alcorn / MediaShift
    Less than half of analytics editors had experience with data analytics when they were hired.

    Turns Out The Flyby Reader Is More Valuable Than Often Thought
    Lucia Moses / Digiday
    New data from Parse.ly unpacks the bounce rate.

    Wondering Whether Online Engagement Is A Prerequisite Of Trust In The Media
    Adam Smith / Severe Contest
    The Economist takes a pass on engagement metrics and trusts editorial.


    What Facebook Taught Us When It Destroyed Our Organic Reach
    Filip Struhárik / Medium
    Slovak publishers saw their reach collapse. But traffic levels remained unchanged.

    18 Experts Reveal Their Top Instagram Growth Hacks
    Jordan French / Social Media Week
    Tips from brands that publishers can steal.

    Twitter Submits to MRC Ad Measurement Audit
    Jon Lafayette / Broadcasting & Cable
    The audit will cover impression counts and video metrics, a step not yet taken by Facebook.


    More From MetricShift

    Artificial Intelligence Is Coming for Publishers’ Analytics
    Jason Alcorn

    Stop Saying Pageviews Don’t Matter
    Nicole Blanchett Neheli

    5 Steps To Sharing Analytics Throughout The Newsroom
    Liam Corcoran

    WhereBy.Us Is Building Open-Source Analytics for Smaller Publishers
    Rebekah Monson

    How Metrics Became an Essential Part of ONA17
    Jason Alcorn

    Upcoming Trainings and Events

    Introduction to After Effects [TODAY]
    Instructor: Filmmaker Kylos Brannon

    How to Launch a Podcast [November 8]
    Instructor: Megan Calcote of the Educating Geeks podcast

    Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]
    MediaShift and West Virginia University

    How to Become a Mobile Ninja in the Field [Nov. 15]
    Instructor: Judd Slivka, mobile journalism professor

    Design Thinking: Story Design and Testing [Nov. 29]
    Instructor: Jennifer Palilonis, Director of Center for Emerging Media Design & Development, Ball State University

    5 Tech Tools to Improve Your Reporting [Jan. 10]
    Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift and an independent consultant working with non-profits, newsrooms and philanthropy.

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