ICJF Study: Global Newsrooms Are Falling Behind in Analytics
Jason Alcorn / MediaShift
Less than half of analytics editors had experience with data analytics when they were hired.
Turns Out The Flyby Reader Is More Valuable Than Often Thought
Lucia Moses / Digiday
New data from Parse.ly unpacks the bounce rate.
Wondering Whether Online Engagement Is A Prerequisite Of Trust In The Media
Adam Smith / Severe Contest
The Economist takes a pass on engagement metrics and trusts editorial.
What Facebook Taught Us When It Destroyed Our Organic Reach
Filip Struhárik / Medium
Slovak publishers saw their reach collapse. But traffic levels remained unchanged.
18 Experts Reveal Their Top Instagram Growth Hacks
Jordan French / Social Media Week
Tips from brands that publishers can steal.
Twitter Submits to MRC Ad Measurement Audit
Jon Lafayette / Broadcasting & Cable
The audit will cover impression counts and video metrics, a step not yet taken by Facebook.
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Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift and an independent consultant working with non-profits, newsrooms and philanthropy.