How Metrics Became an Essential Part of ONA17

    by Jason Alcorn
    October 11, 2017
    The Parse.ly booth at ONA 2017. Photo by @JohnMLevitt on Twitter

    At the Online News Association’s 2017 conference, in the exhibitor booths on the Midway, in panels on products and business revenue, and in sessions from conference sponsors like Knight Foundation and Chartbeat, the topic of metrics and impact was not the separate track that it’s been in years past, but rather an essential part of nearly every conversation.

    Before the conference started, Parse.ly’s Clare Carr said this is the state of the industry now. “I expect to hear more about newsrooms that have adopted basic metrics and analytics and are now saying ‘what’s next?’ in terms of, what do we do?” she said. Indeed, some of the most popular sessions covered subscriber segments, push notification analytics, knowing your audience in order to cultivate membership, and rich metrics for engagement. Metrics that measure the success of news products got an especially large amount of attention in a year of innovation in mobile, email newsletters and digital subscriptions.

    Whether you couldn’t attend the conference or just couldn’t get into the standing-room-only rooms, here are MetricShift’s highlights of ONA 2017.


    Newsletter Metrics


    Podcasting Metrics

    Facebook Live Metrics

    Push Notification Metrics

    Video Metrics

    Metrics in Product Management

    New Frontiers in Metrics

    Audience Engagement Metrics


    And a final word…


    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: ONA 2017 online news association

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    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

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    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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