ICJF Study: Global Newsrooms Are Falling Behind in Analytics
Jason Alcorn / MediaShift
Less than half of analytics editors had experience with data analytics when they were hired.
Turns Out The Flyby Reader Is More Valuable Than Often Thought
Lucia Moses / Digiday
New data from Parse.ly unpacks the bounce rate.
Wondering Whether Online Engagement Is A Prerequisite Of Trust In The Media
Adam Smith / Severe Contest
The Economist takes a pass on engagement metrics and trusts editorial.
What Facebook Taught Us When It Destroyed Our Organic Reach
Filip Struhárik / Medium
Slovak publishers saw their reach collapse. But traffic levels remained unchanged.
18 Experts Reveal Their Top Instagram Growth Hacks
Jordan French / Social Media Week
Tips from brands that publishers can steal.
Twitter Submits to MRC Ad Measurement Audit
Jon Lafayette / Broadcasting & Cable
The audit will cover impression counts and video metrics, a step not yet taken by Facebook.
More From MetricShift
Artificial Intelligence Is Coming for Publishers’ Analytics
Jason Alcorn
Stop Saying Pageviews Don’t Matter
Nicole Blanchett Neheli
5 Steps To Sharing Analytics Throughout The Newsroom
Liam Corcoran
WhereBy.Us Is Building Open-Source Analytics for Smaller Publishers
Rebekah Monson
How Metrics Became an Essential Part of ONA17
Jason Alcorn
Upcoming Trainings and Events
Introduction to After Effects [TODAY]
Instructor: Filmmaker Kylos Brannon
How to Launch a Podcast [November 8]
Instructor: Megan Calcote of the Educating Geeks podcast
Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]
MediaShift and West Virginia University
How to Become a Mobile Ninja in the Field [Nov. 15]
Instructor: Judd Slivka, mobile journalism professor
Design Thinking: Story Design and Testing [Nov. 29]
Instructor: Jennifer Palilonis, Director of Center for Emerging Media Design & Development, Ball State University
5 Tech Tools to Improve Your Reporting [Jan. 10]
Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift and an independent consultant working with non-profits, newsrooms and philanthropy.
