Media Metrics Roundup for October 4, 2017

    by Jason Alcorn
    October 4, 2017

    Good News: People Read About What They Say They’re Interested In
    Megan Radogna / Parse.ly
    Do people want local news, like they say?

    Social Media Platform Changes You May Have Missed In September
    Tory Starr / WGBH
    Updates to Facebook, Instagram, Twitter and Apple News.

    How Univision Has Grown Its Digital Presence With A Mission-Driven Focus
    Lucia Moses / Digiday
    Bucking the trend by still increasing pageviews during a #PivotToVideo.


    A Brief History Of Media Measurement
    Brent Merritt / Medium
    Why we ended up with volume metrics for digital media.

    Google Updates Policy on News Pay Walls. ‘First Click Free’ to End.
    Sydney Ember / New York TImes
    Publishers could see a steep drop-off in referral traffic.

    Do 2-Second Videos Work On Facebook?
    Garett Sloane / AdAge
    Some people seems to think so.


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    Why Knight’s Jennifer Preston Moved Her Focus to Engagement Metrics
    by Julia Haslanger

    Can Australia’s Media Reform Help News Move Beyond Clicks?
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    Sortable Analytics Helps Publishers Optimize Their Revenue Faster
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    Upcoming Trainings and Events

    5 Tech Tools to Improve Your Reporting [October 11]
    Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting

    How to Create a Community-Centered Newsroom [October 18]
    Instructor: Andrew Losowsky of The Coral Project

    Journalism School Hackathon: Sports + Health [October 20-22]
    MediaShift and the University of North Texas

    Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]
    MediaShift and West Virginia University

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: media measurement search metrics social media video metrics

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