How the USA Today Network Is Measuring Impact in Its Newsrooms
Anjanette Delgado / MediaShift
Gannett wants to explore how to use impact in marketing the value of subscriptions.
13 Things I Learned From Six Years At The Guardian
Mary Hamilton / Medium
The viral post on audience from the former executive editor for it at The Guardian.
How The Los Angeles Times Used Hit Podcast ‘Dirty John’ To Drive Newsletter Sign-Ups
Max Willens / Digiday
21,000 new email subscribers joined Essential California.
Personalization Isn’t Just ‘Hi [Your Name]’ Anymore
Cara Hogan / Campaign Monitor
A look at how consumer brands leverage analytics for customer satisfaction.
Snapchat Dangles Referral Traffic With Link Sharing From Other Apps
Josh Constine / TechCrunch
An app update this week adds external link sharing, timely because of the next story…
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Upcoming Trainings and Events
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How to Launch a Podcast [November 8]
Instructor: Megan Calcote of the Educating Geeks podcast
Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]
MediaShift and West Virginia University
5 Tech Tools to Improve Your Reporting [Jan. 10]
Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.