Media Metrics Roundup for October 25, 2017

    by Jason Alcorn
    October 25, 2017

    How the USA Today Network Is Measuring Impact in Its Newsrooms
    Anjanette Delgado / MediaShift
    Gannett wants to explore how to use impact in marketing the value of subscriptions.

    13 Things I Learned From Six Years At The Guardian
    Mary Hamilton / Medium
    The viral post on audience from the former executive editor for it at The Guardian.

    How The Los Angeles Times Used Hit Podcast ‘Dirty John’ To Drive Newsletter Sign-Ups
    Max Willens / Digiday
    21,000 new email subscribers joined Essential California.


    Personalization Isn’t Just ‘Hi [Your Name]’ Anymore
    Cara Hogan / Campaign Monitor
    A look at how consumer brands leverage analytics for customer satisfaction.

    Snapchat Dangles Referral Traffic With Link Sharing From Other Apps
    Josh Constine / TechCrunch
    An app update this week adds external link sharing, timely because of the next story…

    Clarifying Recent News Feed Tests
    Adam Mosseri / Facebook
    You probably heard publishers may get cut out of the News Feed. Here’s Facebook’s response.


    More From MetricShift

    Stop Saying Pageviews Don’t Matter
    Nicole Blanchett Neheli

    5 Steps To Sharing Analytics Throughout The Newsroom
    Liam Corcoran

    WhereBy.Us Is Building Open-Source Analytics for Smaller Publishers
    Rebekah Monson

    How Metrics Became an Essential Part of ONA17
    Jason Alcorn

    Good News: People Read About What They Say They’re Interested In
    Megan Radogna

    Upcoming Trainings and Events

    Introduction to After Effects [November 1]
    Instructor: Filmmaker Kylos Brannon

    How to Launch a Podcast [November 8]
    Instructor: Megan Calcote of the Educating Geeks podcast

    Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]
    MediaShift and West Virginia University

    5 Tech Tools to Improve Your Reporting [Jan. 10]
    Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting

    Subscribe to the Media Metrics Roundup!

    * indicates required

    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: facebook news feed impact measurement los angeles times snapchat the guardian

    Comments are closed.

  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Reader Advisory Board

    Chair: Anika Anand, The Evergrey

    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

    About MediaShift »
    Contact us »
    Sponsor MediaShift »
    MediaShift Newsletters »

    Follow us on Social Media