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    Media Metrics Roundup for October 11

    by Jason Alcorn
    October 11, 2017

    How Metrics Became an Essential Part of ONA17
    Jason Alcorn / MediaShift
    It was all about product metrics at the Online News Association conference this year.

    Better News’ Resources for Newsroom Analytics
    American Press Institute
    This new guide for news innovators has an entire segment on analytics.

    How The Verge Used Facebook Video to Grow Circuit Breaker
    Max Willens / Digiday
    A playbook for new verticals.

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    ICFJ Global Newsroom Survey: Analytics
    Shan Wang / Nieman Lab
    19 percent of newsrooms rarely or never consult analytics data.

    How AI Will Change Strategy: A Thought Experiment
    Ajay Agrawal, Joshua Gans and Avi Goldfarb / Harvard Business Review
    A futurist column on what data and AI can accomplish.

    A Chartbeat Evolution
    John Saroff / Chartbeat
    Chartbeat will be adding automated insight reports, and gets an updated logo.

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    Upcoming Trainings and Events

    5 Tech Tools to Improve Your Reporting [TODAY!]
    Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting

    How to Create a Community-Centered Newsroom [October 18]
    Instructor: Andrew Losowsky of The Coral Project

    Journalism School Hackathon: Sports + Health [October 20-22]
    MediaShift and the University of North Texas

    Introduction to After Effects [November 1]
    Instructor: Filmmaker Kylos Brannon

    How to Launch a Podcast [November 8]
    Instructor: Megan Calcote of the Educating Geeks podcast

    Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]
    MediaShift and West Virginia University

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: better news chartbeat ONA2017 strategy video metrics
  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Reader Advisory Board

    Chair: Anika Anand, The Evergrey

    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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