Media Metrics Roundup for October 11

    by Jason Alcorn
    October 11, 2017

    How Metrics Became an Essential Part of ONA17
    Jason Alcorn / MediaShift
    It was all about product metrics at the Online News Association conference this year.

    Better News’ Resources for Newsroom Analytics
    American Press Institute
    This new guide for news innovators has an entire segment on analytics.

    How The Verge Used Facebook Video to Grow Circuit Breaker
    Max Willens / Digiday
    A playbook for new verticals.


    ICFJ Global Newsroom Survey: Analytics
    Shan Wang / Nieman Lab
    19 percent of newsrooms rarely or never consult analytics data.

    How AI Will Change Strategy: A Thought Experiment
    Ajay Agrawal, Joshua Gans and Avi Goldfarb / Harvard Business Review
    A futurist column on what data and AI can accomplish.

    A Chartbeat Evolution
    John Saroff / Chartbeat
    Chartbeat will be adding automated insight reports, and gets an updated logo.


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    Upcoming Trainings and Events

    5 Tech Tools to Improve Your Reporting [TODAY!]
    Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting

    How to Create a Community-Centered Newsroom [October 18]
    Instructor: Andrew Losowsky of The Coral Project

    Journalism School Hackathon: Sports + Health [October 20-22]
    MediaShift and the University of North Texas

    Introduction to After Effects [November 1]
    Instructor: Filmmaker Kylos Brannon

    How to Launch a Podcast [November 8]
    Instructor: Megan Calcote of the Educating Geeks podcast

    Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]
    MediaShift and West Virginia University

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: better news chartbeat ONA2017 strategy video metrics

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