How Will Changes in Google AMP Results Affect Your Newsroom?
Chelsey Heath / MediaShift
New SEO strategies make faster-loading pages even more important.
Thoughts On Medium’s “Clap” Feature And Content Compensation
M.G. Siegler / 500ish Words
Sure it’s hackable with a banana, but is the Clap feature smarter than it looks?
The Problem With Medium’s New Metric: Public Vs Private Analytics
Thomas Baekdal
Claps, like YouTube views, force publishers to compete on inaccurate public metrics.
George Xing Shares The Data Strategy Behind Lyft’s Explosive Growth
Emi Tabb / Mixpanel
Lesson: Invest in the less-sexy side of analytics
The Fledgling Fund Offers Insights On Funding Virtual Reality
Diana Barrett / Media Impact Funders
How one funder is learning about the impact of VR.
Want More Audience Engagement In Video Form? This Startup Is Betting There’s A Business In There
Stav Dimitropoulos / Nieman Lab
Are video call-outs a helpful new engagement tool?
More From MetricShift
How to Collect Data Without Being Creepy
by The Coral Project
Why Impact Became a Crucial Metric for Local News
by Jason Alcorn
Can Ad Tech Use Engaged Time Metrics To Fix Publishing?
by Brent Merritt
The Coral Project’s Guide to Community Metrics
by The Coral Project
How Top Publishers Are Restoring Trust on Social
by Gabriele Boland
Upcoming Trainings and Events
Motion Graphics for Social Media [Aug. 30]
Making Sense of Local Metrics [Sep. 6]
How to Verify Photos and Videos [Sep. 20]
Journalism School Hackathon: Sports + Health [October 20-22]
Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.
