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    Media Metrics Roundup for May 24, 2017

    by Jason Alcorn
    May 24, 2017

    The New York Times’ Workflow to Build and Share Analytical Insights

    (Edward Podojil, Josh Arak and Shane Murray / New York Times Open)
    Cutting edge: A team from The Times shares what they are doing to make data analysis simpler and faster.

    Google Attribution Is A Free And Easy Way To Evaluate Marketing Efforts

    (John Mannes / TechCrunch)
    A new tool and potentially a huge improvement to last-click attribution.

    Facebook Is Building Its Own Neuroscience Center To Study Marketing

    (Marty Swant / AdWeek)
    Can we understand user behavior better?

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    Why You Need To Write Multiple Headlines For Every Article

    (Ash Read / The Next Web)
    And what makes a headline stand out on Facebook, Twitter and search.

    How to Run Focus Groups in Your Local News Community

    (Josh Stearns / Local News Lab)
    Really listening to users goes beyond quantitative metrics.

    From MetricShift

    How ProPublica Defines Success for Engagement Projects by Julia Haslanger

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    A Quick Guide to Social Media Analytics for Publishers by Francois Georges

    Want To Reach A Chinese Audience? 10 Tips For Using WeChat by Kaidi Yuan

    Doing Social Media Without Numbers by Kim Bui

    10 Strategies for Documentary Filmmakers to Impact Policy by Caty Borum Chattoo and Will Jenkins

    Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn

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    How to Use Instagram as a Reporting Tool [May 24]
    > #MetricShift Chat: Social Metrics [May 26]
    How to Get the Most Out of Content Analytics [May 31]
    Snapchat for Journalists and Storytellers [Jun. 7]
    How To Make Social Videos with Impact [Jun. 21]
    How to Measure Impact in Journalism [Jul. 19]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: facebook google attribution headlines local news lab new york times

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

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    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

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    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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