(Max Willens / Digiday)
Engagement is up 40 percent.
(Thomas Baekdal / Baekdal Plus)
Four kinds of analytics that turn traditional metrics on their head.
The heaviest users are Millennials.
(Sarah Perez / TechCrunch)
New source types have been added to the measurement tool.
(Tom Grubisch / Street FIght)
The analytics that make Bethesda Beat a local standout.
5 Newsletter Signup Boxes We Love by Sangeeta Singh-Kurtz
Instant Articles Continue to Outperform Regular Links on Facebook by Gabrielle Boland
How Publishers Can Navigate the Metrics of Outrage by Tim Cigelske
Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn
Upcoming Trainings & Events
> #MetricShift Chat: Defining Audience Engagement [May 12]
> How to Clean Up Your Audio in Video Production [May 17]
> How to Use Instagram as a Reporting Tool [May 24]
> How to Get the Most Out of Content Analytics [May 31]
> Snapchat for Journalists and Storytellers [Jun. 7]
> How to Measure Impact in Journalism [Jul. 19]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.