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    #MetricShift Chat: Defining Audience Engagement

    by Tim Cigelske
    May 10, 2017
    The Noun Project

    “Know your audience” has long been a mantra of journalism and communication.

    But today, many media professionals don’t have a common definition of audience engagement within their organization. So how do you know if you understand what your audience wants?

    In our #MetricShift chat on Friday, May 12, starting at 1 p.m. ET / 12 p.m CT / 10 a.m. PT, we’ll talk about getting the most out of analytics by starting with the best ways to define audience engagement.

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    The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift. Guest will include Jeff Weisbein, founder/CEO of Julia Carpenter, Embedded Social Media Editor at The Washington Post; Kyle Lelli, Head of Audience Development at The Tylt; Pam G. Dempsey, Executive Director at The Midwest Center for Investigative Reporting; Simon Nyi, Media & Business Program Manager , and Jason Alcorn, MediaShift.org metrics section editor.

    A Storify recap is posted below:

    Tagged: audience engagement measuring engagement

    Comments are closed.

  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

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    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

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