Media Metrics Roundup for March 29, 2017

    by Jason Alcorn
    March 29, 2017

    6 Questions with the Huffington Post’s Director of Growth and Analytics

    (Katie Kutsko / American Press Institute)
    How to reach Generation Z. (“Gen Z is so different from Millennials.”)

    When a Headline Makes Headlines of Its Own

    (Alexandria Symonds / New York Times)
    A quick peek at A/B testing at the New York Times.

    Impact Takeaways from the Frank Conference

    (Nina Sachdev Hoffmann / Media Impact Funders)
    Applying science to why people accept or reject new information.


    How BuzzFeed Gets Its Employees Data-Focused

    (Max Willens / Digiday)
    Anyone in the company can query content data, and nearly half do. Here’s how.

    LinkedIn Is Rolling Out a Trending Topics Section

    (Kurt Wagner / Recode)
    Like Facebook, but with an actual editor-in-chief.

    From MetricShift

    Upcoming Trainings & Events

    > Video for Social Media [Mar. 29]
    > Getting Started with VR Production [Apr. 5]
    How to Launch a Killer Newsletter [Apr. 19]
    How to Fact-Check the News [May 3]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: analytics buzzfeed media impact metrics newsletter news metrics trending topics

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