(Katie Kutsko / American Press Institute)
How to reach Generation Z. (“Gen Z is so different from Millennials.”)
(Alexandria Symonds / New York Times)
A quick peek at A/B testing at the New York Times.
(Nina Sachdev Hoffmann / Media Impact Funders)
Applying science to why people accept or reject new information.
(Max Willens / Digiday)
Anyone in the company can query content data, and nearly half do. Here’s how.
(Kurt Wagner / Recode)
Like Facebook, but with an actual editor-in-chief.
How Personalization Can Rebuild Trust in Media by Jason Alcorn
Readers, Not Editors, Know What They Want In A Newsletter by Tracy Clark
Attention is Power, and Everyone Needs to Learn How to Manage It by Matt McAllister
A New Newsroom Metric: Reading People’s Minds by Simon Galperin
Dealing a Deck to Explore Media Impact and Engagement by Jason Alcorn
Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn
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Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.