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    Media Metrics Roundup for March 29, 2017

    by Jason Alcorn
    March 29, 2017

    6 Questions with the Huffington Post’s Director of Growth and Analytics

    (Katie Kutsko / American Press Institute)
    How to reach Generation Z. (“Gen Z is so different from Millennials.”)

    When a Headline Makes Headlines of Its Own

    (Alexandria Symonds / New York Times)
    A quick peek at A/B testing at the New York Times.

    Impact Takeaways from the Frank Conference

    (Nina Sachdev Hoffmann / Media Impact Funders)
    Applying science to why people accept or reject new information.

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    How BuzzFeed Gets Its Employees Data-Focused

    (Max Willens / Digiday)
    Anyone in the company can query content data, and nearly half do. Here’s how.

    LinkedIn Is Rolling Out a Trending Topics Section

    (Kurt Wagner / Recode)
    Like Facebook, but with an actual editor-in-chief.

    From MetricShift

    How Personalization Can Rebuild Trust in Media by Jason Alcorn

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    Readers, Not Editors, Know What They Want In A Newsletter by Tracy Clark

    Attention is Power, and Everyone Needs to Learn How to Manage It by Matt McAllister

    A New Newsroom Metric: Reading People’s Minds by Simon Galperin

    Dealing a Deck to Explore Media Impact and Engagement by Jason Alcorn

    Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: analytics buzzfeed media impact metrics newsletter news metrics trending topics

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Reader Advisory Board

    Chair: Anika Anand, The Evergrey

    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

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    Email: jason [at] jasalc [dot] com

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