6 Questions with the Huffington Post’s Director of Growth and Analytics
(Katie Kutsko / American Press Institute)
How to reach Generation Z. (“Gen Z is so different from Millennials.”)
When a Headline Makes Headlines of Its Own
(Alexandria Symonds / New York Times)
A quick peek at A/B testing at the New York Times.
Impact Takeaways from the Frank Conference
(Nina Sachdev Hoffmann / Media Impact Funders)
Applying science to why people accept or reject new information.
How BuzzFeed Gets Its Employees Data-Focused
(Max Willens / Digiday)
Anyone in the company can query content data, and nearly half do. Here’s how.
LinkedIn Is Rolling Out a Trending Topics Section
(Kurt Wagner / Recode)
Like Facebook, but with an actual editor-in-chief.
From MetricShift
How Personalization Can Rebuild Trust in Media by Jason Alcorn
Readers, Not Editors, Know What They Want In A Newsletter by Tracy Clark
Attention is Power, and Everyone Needs to Learn How to Manage It by Matt McAllister
A New Newsroom Metric: Reading People’s Minds by Simon Galperin
Dealing a Deck to Explore Media Impact and Engagement by Jason Alcorn
Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn
Upcoming Trainings & Events
> Video for Social Media [Mar. 29]
> Getting Started with VR Production [Apr. 5]
> How to Launch a Killer Newsletter [Apr. 19]
> How to Fact-Check the News [May 3]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.
