Media Metrics Roundup for March 1, 2017

    by Jason Alcorn
    March 1, 2017

    How to Track Your Instagram Followers Over Time with Google Sheets Scripts

    (Nick Boyce / Medium)
    Set this up in two minutes.

    CNN’s Platform Publishing Unit Great Big Story Has a Six-Person Cartoon Team

    (Sahil Patel / Digiday)
    Animation keeps viewers’ attention longer, Great Big Story’s data show.

    Many News Orgs Are Still All-in on Platforms, Says New Tow Report

    (Ricardo Bilton / NiemanLab)
    Some trends: Instagram is a winner, and metro publishers are missing-in-action.


    How to Leverage the Brand-Building Power of Private Facebook Groups

    (Sujan Patel / Inc.)
    Stay connected as your organic reach on Facebook continues to decline.

    3 Easy Growth Tactics That Literally Every Business Should Do Today

    (Alex Turnbull / Groove)
    Yeah the headline is spammy. Don’t skip on the advice, though.

    From MetricShift

    Metrics Goals: Are You in the Entertainment or Work Business? by Kevin Mireles


    How Newsletter Metrics Can Turn Into Revenue by Tamara Power-Drutis and Sangeeta Singh-Kurtz

    The Metrics That Should Matter vs. the Metrics That Actually Matter to Publishers by Clare Carr

    Germany’s Largest Daily Partners with Analytics Startup by Benjamin Bathke

    Meet the Wall Street Journal Metrics Mavens: Amanda Lilly and Vivyan Tran by Julia Haslanger

    How to Use Analytics to Differentiate Your Content by Gabriele Boland

    Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

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