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    Media Metrics Roundup for March 1, 2017

    by Jason Alcorn
    March 1, 2017

    How to Track Your Instagram Followers Over Time with Google Sheets Scripts

    (Nick Boyce / Medium)
    Set this up in two minutes.

    CNN’s Platform Publishing Unit Great Big Story Has a Six-Person Cartoon Team

    (Sahil Patel / Digiday)
    Animation keeps viewers’ attention longer, Great Big Story’s data show.

    Many News Orgs Are Still All-in on Platforms, Says New Tow Report

    (Ricardo Bilton / NiemanLab)
    Some trends: Instagram is a winner, and metro publishers are missing-in-action.

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    How to Leverage the Brand-Building Power of Private Facebook Groups

    (Sujan Patel / Inc.)
    Stay connected as your organic reach on Facebook continues to decline.

    3 Easy Growth Tactics That Literally Every Business Should Do Today

    (Alex Turnbull / Groove)
    Yeah the headline is spammy. Don’t skip on the advice, though.

    From MetricShift

    Metrics Goals: Are You in the Entertainment or Work Business? by Kevin Mireles

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    How Newsletter Metrics Can Turn Into Revenue by Tamara Power-Drutis and Sangeeta Singh-Kurtz

    The Metrics That Should Matter vs. the Metrics That Actually Matter to Publishers by Clare Carr

    Germany’s Largest Daily Partners with Analytics Startup by Benjamin Bathke

    Meet the Wall Street Journal Metrics Mavens: Amanda Lilly and Vivyan Tran by Julia Haslanger

    How to Use Analytics to Differentiate Your Content by Gabriele Boland

    Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: email newsletter news metrics social metrics tow center

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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