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    Media Metrics Roundup for February 8, 2017

    by Jason Alcorn
    February 8, 2017

    Special: MetricShift Survey Results

    Readers’ top priorities.

    8 Things We Learned From 10 Million Inauguration Emoji

    (Gilad Lotan / BuzzFeed)
    My favorite listicle. BuzzFeed’s VP of Data Science wrote it.

    Flawed Metrics that Publishers Use all the Time

    (Thomas Baekdal)
    Be careful with Most Popular Content.

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    Moving Toward a Better Future for Measurement

    (Rhonda Evans, Gabriel Kasper, & Tony Siesfeld / Stanford Social Innovation Review)
    The philanthropic kind. At a non-profit news organization? Read this.

    10 Disciplined Approaches to Google Analytics

    (Aaron Agius / Kissmetrics)
    Are you proactive or reactive?

    Using Data to Improve the Success of Your Video Content

    (Allie VanNest / Parse.ly)
    The analytics firm Parse.ly has added video analytics to its dashboard.

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    From MetricShift

    Upcoming Trainings & Events

    How to Launch a Podcast [Feb. 8]
    > #MetricShift Chat [Feb. 10]
    Getting Started with 360° Video [Feb. 15]
    J-School Hackathon at Nevada-Reno [Feb. 24-26]
    How to Boost Engagement with User and A/B Testing [Mar. 1]

    Subscribe to the Media Metrics Roundup!

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: buzzfeed tech evaluation measurement news metrics reader survey

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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