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    #Metricshift Chat: Measuring What Entertains Us

    by Tim Cigelske
    February 6, 2017
    Happy by Barracuda from the Noun Project

    Political news is everywhere, dominating the news cycle and filling our social media news feeds. CNN, the Washington Post and ProPublica are all staffing up to cover the Trump administration.

    But what does that means for other kinds of news? Like, you know, the Super Bowl this weekend.

    Sports, dining, travel, and entertainment haven’t gone anywhere. In our current climate, heavy on hard news, the news of #BeyonceTwins was a refreshing break for a lot of readers. Publishers see huge viral success with food videos. In fact, politics may even increase readers’ appetite for stories that deliver a little self-care.

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    What does audience development look like for this lighter fare? Is there another breakout like Tasty on the horizon? Is politics bleeding into non-political beats?

    In our #MetricShift chat on Friday, February 17, we talk about the metrics of “just for fun” stories.

    The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift. Guest will include Gabriele Boland, analyst/content producer at NewsWhip; Dominica Lim, digital consultant and community expert; Sarah Hauer, Milwaukee Journal Sentinel Art reporter; James Garvey, Marketing and PR Analyst at Garvey Communication Associates Inc; Darcy Fortune, SEO Public Relations Analyst and Video Production at Garvey Communication Associates Incand Jason Alcorn, MediaShift.org metrics section editor and nonprofit news consultant.

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    A recap of the Chat from Storify is posted below:

    Tim Cigelske (@cigelske) is the Associate Editor of MetricShift. He has reported and written for the Associated Press, Milwaukee Journal Sentinel, Budget Travel, Adventure Cyclist and more. Today, he is the Director of Social Media at Marquette University as well as an adjunct professor teaching media writing and social media analytics.
    Tagged: analytics features food sports travel

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

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    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

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