Media Metrics Roundup for January 11, 2017

    by Jason Alcorn
    January 11, 2017

    How Axios Will Approach Content, Including Native Ads

    (Max Willens / Digiday)
    “We watch how much time an advertiser’s message stays in your feed.” Is this what next-generation measurability looks like?

    Facebook Is Going To Start Showing Ads In The Middle Of Its Videos And Sharing The Money With Publishers

    (Peter Kafka / Recode)
    Only videos that hold viewers attention for 90 seconds are eligible.

    Machine Learning Is Better Than Stats In Business

    (David Gonzalez / Medium)
    Maybe we skip the whole analysis thing and let robots do the work.


    “Role of Journalism” Overtakes Monetization as the Media Industry’s Priority in 2017

    (Allie VanNest / Parsely)
    Less important? Platforms, video and ad blockers.

    Gartner Announces Data & Analytics Summit 2017

    This year’s summit is March 6-9 in Grapevine, Texas.

    From MetricShift

    Upcoming Trainings & Events

    Multi-Platform Storytelling in Journalism [Jan. 11]
    > #MetricShift Chat: Careers for Journalists in Metrics & Impact [Jan. 13]
    Smartphone Production in the Classroom [Jan. 18]
    How to Get Foundation Funding in the Age of Fake News [Jan. 25]
    How to Launch a Podcast [Feb. 8]
    J-School Hackathon at Nevada-Reno [Feb. 24-26]

    Subscribe to the Media Metrics Roundup!

    * indicates required

    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: analytics best of journalism metrics media measurement

    Comments are closed.

  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Reader Advisory Board

    Chair: Anika Anand, The Evergrey

    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

    About MediaShift »
    Contact us »
    Sponsor MediaShift »
    MediaShift Newsletters »

    Follow us on Social Media