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    Media Metrics Roundup for January 11, 2017

    by Jason Alcorn
    January 11, 2017

    How Axios Will Approach Content, Including Native Ads

    (Max Willens / Digiday)
    “We watch how much time an advertiser’s message stays in your feed.” Is this what next-generation measurability looks like?

    Facebook Is Going To Start Showing Ads In The Middle Of Its Videos And Sharing The Money With Publishers

    (Peter Kafka / Recode)
    Only videos that hold viewers attention for 90 seconds are eligible.

    Machine Learning Is Better Than Stats In Business

    (David Gonzalez / Medium)
    Maybe we skip the whole analysis thing and let robots do the work.

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    “Role of Journalism” Overtakes Monetization as the Media Industry’s Priority in 2017

    (Allie VanNest / Parsely)
    Less important? Platforms, video and ad blockers.

    Gartner Announces Data & Analytics Summit 2017

    (Gartner)
    This year’s summit is March 6-9 in Grapevine, Texas.

    From MetricShift

    Here’s Why the Washington Post Is Growing On Facebook by Liam Corcoran

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    #MetricShift Chat: Careers for Journalists in Metrics & Impact by Tim Cigelske

    Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn

    The Opportunity for Journalists Who Get Metrics by Tim Cigelske

    How to Fight Fake News and Misinformation? Research Helps Point the Way by Elia Powers

    It’s Funny Because It’s True: Fact-Based Comedy Can Affect Audiences by Lindsay Green-Barber

    Upcoming Trainings & Events

    Multi-Platform Storytelling in Journalism [Jan. 11]
    > #MetricShift Chat: Careers for Journalists in Metrics & Impact [Jan. 13]
    Smartphone Production in the Classroom [Jan. 18]
    How to Get Foundation Funding in the Age of Fake News [Jan. 25]
    How to Launch a Podcast [Feb. 8]
    J-School Hackathon at Nevada-Reno [Feb. 24-26]

    Subscribe to the Media Metrics Roundup!

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: analytics best of journalism metrics media measurement

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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