(Max Willens / Digiday)
“We watch how much time an advertiser’s message stays in your feed.” Is this what next-generation measurability looks like?
Facebook Is Going To Start Showing Ads In The Middle Of Its Videos And Sharing The Money With Publishers
(Peter Kafka / Recode)
Only videos that hold viewers attention for 90 seconds are eligible.
(David Gonzalez / Medium)
Maybe we skip the whole analysis thing and let robots do the work.
(Allie VanNest / Parsely)
Less important? Platforms, video and ad blockers.
This year’s summit is March 6-9 in Grapevine, Texas.
#MetricShift Chat: Careers for Journalists in Metrics & Impact by Tim Cigelske
Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn
The Opportunity for Journalists Who Get Metrics by Tim Cigelske
It’s Funny Because It’s True: Fact-Based Comedy Can Affect Audiences by Lindsay Green-Barber
Upcoming Trainings & Events
> Multi-Platform Storytelling in Journalism [Jan. 11]
> #MetricShift Chat: Careers for Journalists in Metrics & Impact [Jan. 13]
> Smartphone Production in the Classroom [Jan. 18]
> How to Get Foundation Funding in the Age of Fake News [Jan. 25]
> How to Launch a Podcast [Feb. 8]
> J-School Hackathon at Nevada-Reno [Feb. 24-26]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.