Media Metrics Roundup, July 6, 2016

by Jason Alcorn
July 7, 2016

Reflecting on the SF Homeless Project

(Audrey Cooper / San Francisco Chronicle)
Impact measured in more than 300 acts of journalism, inspiration for similar projects in a half-dozen other cities, and a commitment to continue the collaboration.

A Day in the Life of Hulu’s Social Media Manager

(Jordan Valinsky / Digiday)
The Beatles, Reddit, LGBT Pride and something called the “Hulubratory.”

Arming Students with Data via’s University Partnerships Program

(Ben Probert /
Students get free access. Parsely gets customer research.


Report: The Future of Online News Video

(Reuters Institute)
No, it’s not just tronc. Publishers and platforms want news video to be big, but do consumers?

What to Consider When the Platforms Show Up with Money

(Mark Armstrong / Founder, Longreads)
Worth thinking about even if you’re not getting paid by Facebook.

From MetricShift:

3 Tips for Publishers in Wake of Facebook’s News Feed Algorithm Change by Briana Milligan


3 Ways to Put News Metrics to Work by Olivia Henry

How Curated Content Can Increase Facebook Reach by Briana Milligan

Why It’s OK to Share This Story Without Reading It by Tim Cigelske

5 Metrics Takeaways for Non-Profit News from INN Day 2016 by Jason Alcorn

Practicing What They Preach: J-School News Services Track Engagement and Impact by Elia Powers

How Twitter, Facebook, and Instagram Measure Engagement by Kira Hoffelmeyer

Upcoming Trainings & Events:

> #MetricShift Twitter Chat: Live Video Metrics  [July 8]
> Beyond Pageviews: Optimizing Analytics [July 13]
> Snapchat for Journalists and Storytellers [July 20]

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Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.

Tagged: #SFHomelessProject news video platforms social media student journalism

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