Media Metrics Roundup for April 6, 2016

    by Alexandra Kanik
    April 6, 2016

    Instagram and the Cult of the Attention Web: How the Free Internet is Eating Itself

    (Jesse Weaver / Medium)
    Attention metrics are all about time and money. And we’re running out of time.

    Engagement Hierarchy: Core Actions

    (Sarah Tavel / Medium)
    Why audience growth is a vanity metric, and how to turn it into a quality metric.

    #ONALondon First Session: ‘People You May Know: Your Audience’

    (Alison Gow / Headlines and Deadlines)
    Follow along #ONALondon’s First Keynote session with Gow’s synopsis and takeaways.


    Documenting Impact: OVEE Screening & Chat Featuring “Girl Rising”

    (Media Impact Funders)
    Join Media Impact Funders in a discussion on the impact of documentary filmmaking.

    Nearly 80 Percent of Social Media Time Now Spent on Mobile Devices

    (Greg Sterling / Marketing Land)
    A breakdown of social media consumption by mobile devices and platform. Don’t worry, there are lots of charts.



    From MetricShift:

    Getting Started with Newsletter Analytics by Jason Alcorn

    The Importance of Looking Back to Move Ahead by Robert Gates

    March Madness Through Media Analytics by Ben Probert

    4 Ways to Measure Success on Instagram by Tim Cigelske

    Analyzing NPR’s Facebook Publishing Times by Dan Frohlich

    Futures Lab Update #145: SXSW 2016 and VR Analytics by Reuben Stern


    Upcoming Trainings & Events:

    > Snapchat for Journalists [TODAY]
    > #MetricShift Twitter Chat [April 8]
    > Great Mobile Tools for Reporting [April 19]
    > Advanced Smartphone Videography [April 27]
    > How to Automate Social Media [May 3]

    Tagged: analytics audience documentary mobile newsletter ona social media

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