Media Metrics Roundup for March 30, 2016

    by Alexandra Kanik
    March 30, 2016

    Instagrammers Really Want You to Turn on Notifications to Avoid Death by Algorithm

    (Romain Dillet / TechCrunch)
    Instagram will be switching from a chronological timeline to an algorithmic one, and people are freaking out (again).

    Are Keywords Really Dead? An Experiment

    ( Sam Nemzer / Moz)
    As organic search algorithms get smarter, some are beginning to question how important keywords are to search ranking. Moz digs into this question.

    Twitter’s Periscope Broadcasts 200 Million Streams in Its First Year

    (Ken Yeung / Venture Beat)
    Periscope is one of the only live streaming apps to release its analytics. And no wonder, they're growing exponentially. 


    The Death of the Home Page has Been Greatly Exaggerated

    (Barry Levine / Marketing Land)
    Home pages may attract fewer visitors, but how does the quality of those visitors measure up? 

    What Parse.ly Learned from Trying to Do Predictive Analytics

    (Andrew Montalenti / Parse.ly)
    Parse.ly CTO talks about why Parse.ly isn't a predictive analytics platform (anymore) and what the future of predictive analytics might look like.

    Know Your Audience Podcast by KYA

    KYA, a newer analytics platform, started a podcast this year. If you haven't checked it out yet, it's worth a listen.



    From MetricShift:

    March Madness Through Media Analytics by Ben Probert

    4 Ways to Measure Success on Instagram by Tim Cigelske

    Analyzing NPR’s Facebook Publishing Times by Dan Frohlich

    Futures Lab Update #145: SXSW 2016 and VR Analytics by Reuben Stern

    #MetricShift Chat: Best Metrics Tools for the Job by Tim Cigelske

    #CMANYC16: Measuring Success with the Right Analytics Tools by Anjanette Delgado


    Upcoming Trainings & Events:

    > Hack the Gender Gap: A Women's IoT Makeathon at WVU [April 1]
    > Snapchat for Journalists [April 6]
    > #MetricShift Twitter Chat [April 8]
    > Great Mobile Tools for Reporting [April 19]
    > Advanced Smartphone Videography [April 27]
    > How to Automate Social Media [May 3]

    Tagged: algorithm analytics facebook live-streaming predictive analytics tools video

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