Media Metrics Roundup for March 23, 2016

    by Alexandra Kanik
    March 23, 2016

    Carebot Design Principles

    (Livia Labate / NPR)
    Developer Livia Labate talks about why user-centered design is so important in creating newroom tools like Carebot.

    How BuzzFeed, Guardian US, NBCUniversal and NPR are Engaging Audiences with a Mobile-First Approach

    (Shazna Nessa / Knight Foundation)
    The SXSW panel shares the importance of understanding how mobile users interact with and feel about your content.

    Colleges & Universities Need To Buy Social Media Monitoring Software

    (Liz Gross)
    Social analytics tools don’t replace people, but they do help people maximize their efforts.


    Sponsored Content vs. Editorial Content: Does it Have to Be Either/Or?

    (John Levitt / Parse.ly)
    The shift from flashy, on-screen ads to sponsored articles has us wondering about the best ways to leverage this type of content.

    2016 Social Media Madness Bracket Predictions

    (Alex York / Sprout Social)
    Why not use analytics to pick your March Madness bracket?

    Click, Click, Give

    (Angela Rastegar Campbell / Stanford Social Innovation Review)
    SSIR talks about using audience analytics to contextualize outreach and giving campaigns based on how people who give connect with your content.


    From MetricShift:

    #CMANYC16: Measuring Success with the Right Analytics Tools by Anjanette Delgado

    From Predictions to Tutorials: A MetricShift Quarterly Coverage Review by Alexandra Kanik

    #MetricShift Chat: Best Metrics Tools for the Job by Tim Cigelske

    Using Site Analytics to Understand and Improve Audience Engagement by Alexandra Kanik

    Remix: How to Create a Social Media & Analytics Class by Dale Blasingame

    A Closer Look at How Pageviews Have Evolved Over Time by Allie VanNest


    Upcoming Trainings & Events:

    > #MetricShift Twitter Chat [March 25]

    > Hack the Gender Gap: A Women’s IoT Makeathon at WVU [April 1]

    > Snapchat for Journalists [April 6]

    > Great Mobile Tools for Reporting [April 19]

    > Advanced Smartphone Videography [April 27]

    > How to Automate Social Media [May 3]

    Tagged: analytics audience engagement mobile social tools sponsored content sxsw twitter

    Comments are closed.

  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Reader Advisory Board

    Chair: Anika Anand, The Evergrey

    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

    About MediaShift »
    Contact us »
    Sponsor MediaShift »
    MediaShift Newsletters »

    Follow us on Social Media