Media Metrics Roundup for March 23, 2016

    by Alexandra Kanik
    March 23, 2016

    Carebot Design Principles

    (Livia Labate / NPR)
    Developer Livia Labate talks about why user-centered design is so important in creating newroom tools like Carebot.

    How BuzzFeed, Guardian US, NBCUniversal and NPR are Engaging Audiences with a Mobile-First Approach

    (Shazna Nessa / Knight Foundation)
    The SXSW panel shares the importance of understanding how mobile users interact with and feel about your content.

    Colleges & Universities Need To Buy Social Media Monitoring Software

    (Liz Gross)
    Social analytics tools don’t replace people, but they do help people maximize their efforts.


    Sponsored Content vs. Editorial Content: Does it Have to Be Either/Or?

    (John Levitt / Parse.ly)
    The shift from flashy, on-screen ads to sponsored articles has us wondering about the best ways to leverage this type of content.

    2016 Social Media Madness Bracket Predictions

    (Alex York / Sprout Social)
    Why not use analytics to pick your March Madness bracket?

    Click, Click, Give

    (Angela Rastegar Campbell / Stanford Social Innovation Review)
    SSIR talks about using audience analytics to contextualize outreach and giving campaigns based on how people who give connect with your content.


    From MetricShift:

    #CMANYC16: Measuring Success with the Right Analytics Tools by Anjanette Delgado

    From Predictions to Tutorials: A MetricShift Quarterly Coverage Review by Alexandra Kanik

    #MetricShift Chat: Best Metrics Tools for the Job by Tim Cigelske

    Using Site Analytics to Understand and Improve Audience Engagement by Alexandra Kanik

    Remix: How to Create a Social Media & Analytics Class by Dale Blasingame

    A Closer Look at How Pageviews Have Evolved Over Time by Allie VanNest


    Upcoming Trainings & Events:

    > #MetricShift Twitter Chat [March 25]

    > Hack the Gender Gap: A Women’s IoT Makeathon at WVU [April 1]

    > Snapchat for Journalists [April 6]

    > Great Mobile Tools for Reporting [April 19]

    > Advanced Smartphone Videography [April 27]

    > How to Automate Social Media [May 3]

    Tagged: analytics audience engagement mobile social tools sponsored content sxsw twitter

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