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    Media Metrics Roundup for March 16, 2016

    by Alexandra Kanik
    March 16, 2016

    Hot Pod: Infinite Dial 2016, Trumpcast, iTunes and Advertisers

    (Nick Quah / Hot Pod)
    Nick Quah is back this week with his summation of the Edison Research’s Infinite Dial 2016 report, a report that looks at consumer adoption of digital media.

    Google announces Analytics 360 Suite for enterprise marketers

    (Frederic Lardinois / TechCrunch)
    Check out some of the features of Google’s new Analytics 360, a suite of tools including Google Analytics Premium, Adometry and Tag Manager.

    “Take Every Risk You Can and Experiment the Hell Out of It”

    (Bettina Figl / Medium)
    On trying, failing, and keepin’ on keepin’ on.

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    Principles of Mobile App Design: Engage Users and Drive Conversions

    (Lucinda Southern / Digiday)
    Got a mobile app? According to Google, 25% of app users open an app once… only once. Here’s a guide to mobile app design.

    Messaging Apps Embrace the “Dark Social” Web

    (Brian Mastroianni / CBS News)
    Mastroianni highlights the SXSW talk entitled “Deep Web and Dark Social: Is Anything Really Private.”

    From MetricShift:

    Using Site Analytics to Understand and Improve Audience Engagement by Alexandra Kanik

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    Remix: How to Create a Social Media & Analytics Class by Dale Blasingame

    A Closer Look at How Pageviews Have Evolved Over Time by Allie VanNest

    #MetricShift Chat: Attention Metrics, and Going Beyond the Click by Tim Cigelske

    Using Analytics to Build Out Your Editorial Calendar by Allie VanNest

    What Bruce Springsteen Can Teach Us About Metrics by Robert Gates

     

    Upcoming Trainings & Events:

    > #MetricShift Twitter Chat [March 25]
    > Hack the Gender Gap: A Women’s IoT Makeathon at WVU [April 1]

     

    Tagged: analytics apps attention dark social engagement google analytics podcast

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

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    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

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    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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