Futures Lab Update #133: Sophisticated Analytics and More Ways to Use YouTube

    by Reuben Stern
    December 17, 2015
    New analytic tools will help publishers understand better how users are actually engaging and interacting with material. Screenshot courtesy of RJI.

    This week we find out how analytics tools might better inform newsrooms in the future, and we see how journalists can take advantage of YouTube’s annotations and live-streaming features.

    "Social platforms also might become more willing to share data about audience traffic inside their closed systems, because they need to attract quality content." -- Daniel Shapiro, Futures Lab

    PART 1: Analytics in the future

    As methods for tracking audience behavior continue to evolve, we get a glimpse of the future from Parse.ly Chief Executive Officer Sachin Kamdar and Chartbeat Chief Data Scientist Joshua Schwartz.
    Reporting by Daniel Shapiro, Reuben Stern and Rachel Wise.


    [To skip directly to this segment in YouTube, click here.]

    For more information:

    In this extended Futures Lab Q&A, Parse.ly’s Sachin Kamdar explains how publishers can best select which metrics to track. He also explains how analytics tools might help newsrooms identify things to cover.


    PART 2: Doing more with YouTube

    Many publishers simply use YouTube as a place to post video, but the site also offers tools for delivering news that is immediate and interactive. We explain how publishers can make use of two features: live-streaming and annotations.
    Reporting by Adam Pressler and Daniel Shapiro.

    [To skip directly to this segment in YouTube, click here.]

    For more information:

    Reuben Stern is the deputy director of the Futures Lab at the Reynolds Journalism Institute and host and co-producer of the weekly Futures Lab video update.


    The Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the iPad app to watch the show wherever you go. You can also sign up to receive email notification of each new episode.

    Tagged: analytics audience engagement data journalism engaged time gaming livestream metrics mobile rji rji futures lab youtube

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