On April 16, 2015, PBS MediaShift convened its sixth Collab/Space workshop, this time in Austin and focused on media metrics, analytics, and measuring impact. We had a very international group, with people from Nepal, Argentina, the United Kingdom, and more. The all-day workshop was co-produced by PBS MediaShift, the Knight Center for Journalism in the Americas, and the Media Impact Project at the USC Annenberg Norman Lear Center. It included presentations on startups and innovation projects, as well as improv exercises by Andy Boyle to help participants break the ice and start talking.
We’ve rounded up a collection of photos, coverage, feedback, and a Storify to spotlight some of the ideas that came out of the day. Did we miss anything? Let us know, and we’ll update the post.
If you missed this Collab/Space but want to join us at our next one, register now for Collab/Space New York, hosted at the Ford Foundation on July 15!
Here are some pictures from the day:
Here are pictures taken at the Mixer that evening:
To Live is to Ad-Lib: Collab/Space Austin Participants Get Lessons in Improv, by Melissa Suran, PBS MediaShift
Texas Tribune Works Through Analytics Issues at Collab/Space Austin, by Jordan Brown, PBS MediaShift
Exploring Media Metrics, Analytics and Impact at Collab/Space Austin, by Aisling Niestroy, PBS MediaShift
Collab/Space Austin Workshop in April to Focus on Data, by Laura Lorek, Silicon Hills News
7 Media Metrics, Analytics and Impact Projects to Present at Collab/Space Austin, by Kimberly Selden, PBS MediaShift
Collab/Space Austin Information Page, PBS MediaShift
“You’re doing very good work and I appreciate the knowledge and goodwill that were shared throughout the event. I’ve recommended that my colleagues in NYC seek out your next event.” -Gregory Foster, Consumer Reports
“Thanks for such a great experience. I appreciated having such a diverse group with varying levels of resources and sophistication. I made some great connections and brought back valuable learning to my team. As a point of feedback, I would have liked more time in the afternoon to workshop with the presenters, either in the breakout sessions or with the whole room. The afternoon improv session was fun, but perhaps it could have been shorter to allow more time with the presenting projects. Overall, this was super. I’d love to participate in another!” -Denise McGeen, Issue Media
“It may be worth separating these workshops into for-profit and non-profit. I felt that although interesting, the lessons from most projects were not that applicable to non-profit projects.”
“Collab/Space Austin offered a variety of ways that we might consider using to determine the impact of our journalism. I’m eager to learn more about CIR’s Impact Tracker when it’s made available, as well as NewsLynx.” -Ken Martin, The Austin Bulldog
“I would have preferred for the workshop to actually tackle media metrics/analytics issues we can all benefit from. I was expecting more about trends, how-to’s, new developments — things I could apply directly to my own publication.”
Below is a Storify rounding up the day, by Aisling Niestroy.