Exploring Media Metrics, Analytics and Impact at Collab/Space Austin

    by Aisling Niestroy
    April 24, 2015
    Mark Glaser talks at Collab/Space Austin. Photo by Mengwen Cao.

    In an age where everyone is struggling for clicks and page views, what are the meaningful metrics that can help media makers and strategists gauge real impact? Media leaders, thinkers and entrepreneurs gathered for Collab/Space Austin last Thursday, April 16, 2015 for a hands-on, day-long workshop devoted to this very question. The event was co-produced by PBS MediaShift, the Knight Center for Journalism in the Americas and the Media Impact Project at the USC Annenberg Norman Lear Center. It included presentations on startups and innovation projects, as well as collaborative exercises to help participants break the ice and start talking.

    Below is a Storify rounding up the day.

    "Delivering great experience is more likely to get a repeat user." -Laura Evans

    Aisling Clare Niestroy is a San Antonio, Texas, native who has a passion for digital media, journalism, and photography. Aisling graduated from Texas State University in 2012 with a bachelor’s degree in journalism and another in theater. Now in her second year of graduate school at Texas State, Aisling studies in the digital media program while serving as a graduate teaching assistant and instructor of record for the School of Journalism & Mass Communication. Aisling’s dedication to Texas State’s SJMC is evident through her department leadership as president of the Mass Communication Graduate Student Association. Aisling also works as editor and contributing writer for DailyInfographic.com.

    Tagged: center for investigative reporting Chute Insights collab/space austin data engagement grist guardian impact isoj laura evans lauren fuhrmann metrics Ophan Scripps Networks Interactive storify storypilot texas tribune the guardian verifeed

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