Tag: digital ads

by Julie Keck

1. Digital ad spending expected to soon surpass TV (Sydney Ember / New York Times) 2. Interaction on Twitter enhances journalists’ credibility (Natalie Jomini Stroud / American Press Institute) 3. Streaming video now accounts for 70% of broadband usage (Peter Kafka / Re/code) 4. New York Times prioritizes commenters by placing them at the center […] more »

by Julie Keck

1. Artificial intelligence aims to make Wikipedia friendlier and better (Tom Simonite / MIT Technology Review) 2. Big Data predicts centuries of harm if climate warming goes unchecked (Nell Greenfieldboyce / NPR) 3. The evolution of editorial design and visual storytelling (Cynthia Gordy / ProPublica) 4. This GE-branded podcast hit No. 1 on iTunes by […] more »

by Rob Byrnes

The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. For years, the digital world has vowed to move TV ad dollars online. Many believed that simply flaunting some of digital’s key features, such as geo-targeting and cheap impressions, was […] more »

by Julie Keck

1. Quartz is trying to make its articles stickier on smartphones (Joshua Benton / Nieman Lab) 2. The New York Times, Vice News slam Obama administration over FOIA delays (Ben Geman / National Journal) 3. Yahoo wins rights to live-stream an NFL game this September (Brian Stelter / CNN Money) 4. Tired of waiting for […] more »

by Julie Keck

1. The best interface is no interface: why we don’t always need An App for That (Golden Krishna / The Verge) 2. Inside the Texas Tribune: Before growing audience, let’s first understand it (Tim Griggs / Reynolds Journalism Institute) 3. Spoilers, embargoes, disclosures and ‘Jinx’ (Margaret Sullivan / New York Times) 4. How Reddit became […] more »

by Jefferson Yen

When The Atlantic’s Derek Thompson used Twitter’s new tweet activity feature he found something surprising. It showed that, on average, only 1.7 percent of people bothered to click through to the articles he had linked. In response to Thompson’s article, Digiday’s John McDermott noted that for the top brands, overall engagement was up 85 percent […] more »

by Julie Keck

1. Jane Spencer on Fusion’s relaunch (Jessica Roy / New York Magazine) 2. BuzzFeed grew its Latino audience the old-fashioned way: with content (Joseph Lichterman / Nieman Lab) 3. Analyst Gordon Borrell sees local digital ads soaring in 2015, but not for newspapers (Rick Edmonds / Poynter) 4. Meet the 22-year-old journalism prodigy shaking up […] more »

by Julie Keck

1. 7 things to love about reddit’s first transparency report (Rainey Reitman / Electronic Frontier Foundation) 2. Report: Google, Amazon, others fork out for AdBlock Plus ‘unblock’ (Kat Hall / The Register) 3. Guardian digital chief: Killing off comments ‘a monumental mistake’ (Paul McNally / News:Rewired) 4. Ben Thompson: The one-man blog isn’t dead, it’s […] more »

by Jefferson Yen

It’s easy to understand why newspapers are concerned about advertising dollars moving toward the web when you consider that advertising accounts for nearly 70 percent of revenue in the news industry. And more of that money is expected to migrate to digital in the coming year. But Advance Media – parent company of the New […] more »

by Dorian Benkoil

If you thought there was a flood of content last year, just wait. The good news, though, is that more of the good stuff will rise to the top. And along with the content, expect more tracking of the people consuming it, but less agreement on how to measure exactly what they’re doing. Here, then, are some […] more »