Patrick Mork is chief marketing officer of "GetJar":http://www.getjar.com/, the world's largest open mobile platform. He heads the company's overall marketing, branding, content and communications strategy. Prior to joining GetJar, he was marketing director EMEA at glu, where he built up the company's marketing team and helped establish glu as one of the top 3 games publishers in Europe. A former marketer at PepsiCo, Patrick has worked in venture-backed start-ups in marketing, sales and general management for the past 10 years. He holds an MBA from INSEAD and a Bachelor of Science from Georgetown University.