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    Media Metrics Roundup for January 31, 2018

    by Jason Alcorn
    January 31, 2018

    Bloomberg Digital Hires Julia Beizer As Its First Head Of Product
    Max Willens / Digiday
    Where can a career in audience development lead? Big places.

    Why Scroll Depth Is A Key Metric for Individual Pages and Article Formats
    Andrew Sweeney / MetricShift
    Micro-metrics can diagnose and improve low-performing content.

    Podcast Listeners Really Are The Holy Grail Advertisers Hoped They’d Be
    Miranda Katz / Wired
    A month after Apple introduced analytics, we’ve learned that listeners listen to almost everything.

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    Here’s How To Build A Better Newsletter, According To A Bunch Of Self-Professed Newsletter Nerds
    Christine Schmidt / Nieman Lab
    Expert tips from HuffPost, The New Yorker, and Vox Media.

    Will Comedians Save The Day?
    Caty Borum Chattoo / The Laughter Effect
    The Center for Media & Social Impact examines comedy’s impact.

    Data Can Enhance Creative Projects — Just Look at Netflix
    Michael Smith and Rahul Telang / Harvard Business Review
    Using analytics to serve passionate audiences with niche content.

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    Upcoming Trainings and Events

    FREE! — How to Get Better Newsletter Metrics [Feb. 7]
    MediaShift’s Jason Alcorn and Special Guests

    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: audience development comedy data science email metrics newsletters podcast metrics podcasting scroll depth
  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Reader Advisory Board

    Chair: Anika Anand, The Evergrey

    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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