Media Metrics Roundup for January 31, 2018

by Jason Alcorn
January 31, 2018

Bloomberg Digital Hires Julia Beizer As Its First Head Of Product
Max Willens / Digiday
Where can a career in audience development lead? Big places.

Why Scroll Depth Is A Key Metric for Individual Pages and Article Formats
Andrew Sweeney / MetricShift
Micro-metrics can diagnose and improve low-performing content.

Podcast Listeners Really Are The Holy Grail Advertisers Hoped They’d Be
Miranda Katz / Wired
A month after Apple introduced analytics, we’ve learned that listeners listen to almost everything.


Here’s How To Build A Better Newsletter, According To A Bunch Of Self-Professed Newsletter Nerds
Christine Schmidt / Nieman Lab
Expert tips from HuffPost, The New Yorker, and Vox Media.

Will Comedians Save The Day?
Caty Borum Chattoo / The Laughter Effect
The Center for Media & Social Impact examines comedy’s impact.

Data Can Enhance Creative Projects — Just Look at Netflix
Michael Smith and Rahul Telang / Harvard Business Review
Using analytics to serve passionate audiences with niche content.


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MediaShift’s Jason Alcorn and Special Guests

Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

Tagged: audience development comedy data science email metrics newsletters podcast metrics podcasting scroll depth

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