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    Media Metrics Roundup for January 24, 2018

    by Jason Alcorn
    January 24, 2018

    The Strategy Behind Slate’s Engaging New Design
    Michelle Manafy / DCN
    Is this the first major redesign of the subscriber metrics era?

    What Movie Will You See This Weekend? That Depends On Where You Live.
    Clare Carr / MediaShift
    Using online attention to measure IRL buying decisions.

    Google’s Emphasis On Mobile Page Speed Will Hit CNN, WSJ And Other Top Sites
    Lucia Moses / Digiday
    A list of how all the top publishers’ sites perform on mobile — soon to matter for SEO.

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    How Effective Is Twitter Promote Mode? We Tested It For 30 Days.
    Buffer
    What $99 a month and automatic promotion buys you.

    Paying Attention To Retention
    Steve Daigneault / M+R
    Good questions to ask when measuring and testing renewal rates.

    How To Measure The Impact Of Your Work
    Alexa Roman / InVision
    A designer’s introduction to product analytics.

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    MetricShift20: Honoring The Leaders in Media Metrics
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    How Charities And Non-Profits Succeed On Social Media
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    Quality or Quantity? Depth Can Be A Metric For Both
    Andrew Sweeney

    Upcoming Trainings and Events

    FREE! — How to Get Better Newsletter Metrics [Feb. 7]
    MediaShift’s Jason Alcorn and Special Guests

    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: digital subcriptions Google amp impact measurement mobile metrics twitter
  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Reader Advisory Board

    Chair: Anika Anand, The Evergrey

    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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