Media Metrics Roundup for January 17, 2018

by Jason Alcorn
January 17, 2018

Making Sense of Facebook’s Changes
Jason Alcorn / MediaShift

You know by now that Facebook is overhauling the News Feed to focus on friends and family. In an email to Facebook Journalism Project partners, Facebook’s Campbell Brown wrote: “We know even a small update to News Feed can be disruptive to your business.” Sara Fischer at Axios says this is “a step to ensure users don’t abandon” Facebook in search of more meaningful interactions.

As Casey Newton of The Verge tweeted, “So many publishers think they have audiences, when what they really have is traffic. I think we’re about to find out who has an audience.”


So what to do? “The best strategy in the short term is to diversify,” writes WGBH’s Tory Starr. She also says to expect smaller audiences with a bigger focus on loyalty and conversion metrics. Do work that serves your readers, says Jason Koebler at Motherboard. Jennifer Brandel suggests embracing platforms like Hearken that already help publishers “spark conversations,” which the new News Feed will prioritize

What To Expect From Media Metrics in 2018
Jason Alcorn / MediaShift
We asked 10 experts in media metrics what they expect for this year.

Facebook Is Testing a Separate Destination for Local News in Its Mobile Apps
David Cohen / Adweek
‘Today in’ is available in six cities to start.


A Marketer’s Guide to Models
Will Critchlow / Distilled
This advice for consultants is also helpful for dealing with internal stakeholders who want to know whether something will work.

AI Is Coming For Your Job — And Only A Humanities Degree Can Save You
William Powers / Traffic
Interesting reading on robots in digital media, if not directly about metrics.

How Many People Did That Story Reach? It Depends Who’s Counting.
Benjamin Mullin / Wall Street Journal
Did Mic reach 11.9 million unique visitors in October, as comScore says, or 40 million as Nielsen reported?

More From MetricShift

The New, Smaller Reality for Media Metrics
James Breiner

MetricShift20: Honoring The Leaders in Media Metrics
Jason Alcorn

How Charities And Non-Profits Succeed On Social Media
Benedict Nicholson

Quality or Quantity? Depth Can Be A Metric For Both
Andrew Sweeney

The Growing Impact of Local Non-Profit Investigative Journalism in 2017
Brad Racino

Upcoming Trainings and Events

5 Tech Tools to Improve Your Reporting [Jan. 10]
Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting

How to Verify Photos and Videos [Jan. 17]
Instructor: Aric Toler of Bellingcat

FREE! — How to Get Better Newsletter Metrics [Feb. 7]
MediaShift’s Jason Alcorn and Special Guests

Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

Tagged: 2018 trends ai audience analytics facebook local news media measurement

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