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    Media Metrics Roundup for January 17, 2018

    by Jason Alcorn
    January 17, 2018

    Making Sense of Facebook’s Changes
    Jason Alcorn / MediaShift

    You know by now that Facebook is overhauling the News Feed to focus on friends and family. In an email to Facebook Journalism Project partners, Facebook’s Campbell Brown wrote: “We know even a small update to News Feed can be disruptive to your business.” Sara Fischer at Axios says this is “a step to ensure users don’t abandon” Facebook in search of more meaningful interactions.

    As Casey Newton of The Verge tweeted, “So many publishers think they have audiences, when what they really have is traffic. I think we’re about to find out who has an audience.”

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    So what to do? “The best strategy in the short term is to diversify,” writes WGBH’s Tory Starr. She also says to expect smaller audiences with a bigger focus on loyalty and conversion metrics. Do work that serves your readers, says Jason Koebler at Motherboard. Jennifer Brandel suggests embracing platforms like Hearken that already help publishers “spark conversations,” which the new News Feed will prioritize

    What To Expect From Media Metrics in 2018
    Jason Alcorn / MediaShift
    We asked 10 experts in media metrics what they expect for this year.

    Facebook Is Testing a Separate Destination for Local News in Its Mobile Apps
    David Cohen / Adweek
    ‘Today in’ is available in six cities to start.

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    A Marketer’s Guide to Models
    Will Critchlow / Distilled
    This advice for consultants is also helpful for dealing with internal stakeholders who want to know whether something will work.

    AI Is Coming For Your Job — And Only A Humanities Degree Can Save You
    William Powers / Traffic
    Interesting reading on robots in digital media, if not directly about metrics.

    How Many People Did That Story Reach? It Depends Who’s Counting.
    Benjamin Mullin / Wall Street Journal
    Did Mic reach 11.9 million unique visitors in October, as comScore says, or 40 million as Nielsen reported?

    More From MetricShift

    The New, Smaller Reality for Media Metrics
    James Breiner

    MetricShift20: Honoring The Leaders in Media Metrics
    Jason Alcorn

    How Charities And Non-Profits Succeed On Social Media
    Benedict Nicholson

    Quality or Quantity? Depth Can Be A Metric For Both
    Andrew Sweeney

    The Growing Impact of Local Non-Profit Investigative Journalism in 2017
    Brad Racino

    Upcoming Trainings and Events

    5 Tech Tools to Improve Your Reporting [Jan. 10]
    Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting

    How to Verify Photos and Videos [Jan. 17]
    Instructor: Aric Toler of Bellingcat

    FREE! — How to Get Better Newsletter Metrics [Feb. 7]
    MediaShift’s Jason Alcorn and Special Guests

    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: 2018 trends ai audience analytics facebook local news media measurement
  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Reader Advisory Board

    Chair: Anika Anand, The Evergrey

    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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