Media Metrics Roundup for October 18, 2017

    by Jason Alcorn
    October 18, 2017

    Facebook, News Publishers, And The ‘Demand’ For Video
    Matt Navarra / Medium
    What if demand for video is fake? Don’t miss the update at the bottom where Facebook’s Head of News Feed responds.

    5 Steps To Sharing Analytics Throughout The Newsroom
    Liam Corcoran / MediaShift
    Will the data positively affect someone’s ability to do their job?

    The Youth Are Addicted To Snapchat
    Sara Fischer / Axios Media Trends
    Engagement with close friends > Facebook’s ‘weak ties.’


    Publishers Are Already Feeling Pain From Apple’s Move Against Ad Tracking
    Ross Benes / Digiday
    Publishers who sell directly are in a better spot now.

    Why Different Video Ad Channels Require Different Success Metrics
    Tom Alexander / eMarketer
    When social is the last touchpoint in a retargeting campaign.

    Everyone Loves Push Alerts, But There Are Problems. Like: What If Readers Don’t Actually Open Them?
    Laura Hazard Owen / Nieman Lab
    New research identifies looming challenges with push alerts for publishers.


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    by Megan Radogna

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    How News Agencies Are Using Audience Metrics, Overcoming Challenges
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    Why Knight’s Jennifer Preston Moved Her Focus to Engagement Metrics
    by Julia Haslanger

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: news metrics newsroom analytics push notifications snapchat video metrics

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