Facebook, News Publishers, And The ‘Demand’ For Video
Matt Navarra / Medium
What if demand for video is fake? Don’t miss the update at the bottom where Facebook’s Head of News Feed responds.
5 Steps To Sharing Analytics Throughout The Newsroom
Liam Corcoran / MediaShift
Will the data positively affect someone’s ability to do their job?
The Youth Are Addicted To Snapchat
Sara Fischer / Axios Media Trends
Engagement with close friends > Facebook’s ‘weak ties.’
Publishers Are Already Feeling Pain From Apple’s Move Against Ad Tracking
Ross Benes / Digiday
Publishers who sell directly are in a better spot now.
Why Different Video Ad Channels Require Different Success Metrics
Tom Alexander / eMarketer
When social is the last touchpoint in a retargeting campaign.
Everyone Loves Push Alerts, But There Are Problems. Like: What If Readers Don’t Actually Open Them?
Laura Hazard Owen / Nieman Lab
New research identifies looming challenges with push alerts for publishers.
More From MetricShift
WhereBy.Us Is Building Open-Source Analytics for Smaller Publishers
by Rebekah Monson
How Metrics Became an Essential Part of ONA17
by Jason Alcorn
Good News: People Read About What They Say They’re Interested In
by Megan Radogna
How a Paper Supporting Colonialism Hacked Academic Metrics
by Portia Roelofs and Max Gallien
How News Agencies Are Using Audience Metrics, Overcoming Challenges
by Christoph Schlemmer
Why Knight’s Jennifer Preston Moved Her Focus to Engagement Metrics
by Julia Haslanger
Upcoming Trainings and Events
How to Create a Community-Centered Newsroom [TODAY!]
Instructor: Andrew Losowsky of The Coral Project
Journalism School Hackathon: Sports + Health [October 20-22]
MediaShift and the University of North Texas
Introduction to After Effects [November 1]
Instructor: Filmmaker Kylos Brannon
How to Launch a Podcast [November 8]
Instructor: Megan Calcote of the Educating Geeks podcast
Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]
MediaShift and West Virginia University
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.
