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    Media Metrics Roundup for March 15, 2017

    by Jason Alcorn
    March 15, 2017

    Meaningful Analytics Via Snapchat Filters

    (Brian Young / Medium)
    A clever measurement hack for publishers on Snapchat.

    Hearst’s Rob Barrett on The Strategic Use of Big Data

    (Peter Krasilovsky / Local Onliner)
    He shares the 5 qualities of a failed data strategy.

    How The Atlantic Is Scrambling To Keep Readers On Its Own Site

    (Lucia Moses / Digiday)
    The pendulum continues to swing away from platforms.

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    Key Metrics For Impact of Your Learning Program

    (Marko Gargenta / PlusPlus)
    Lessons here for journalism and its mission to educate.

    Should Publishers Be More Focused on Conversions?

    (Megan Radogna / Parse.ly)
    When I tweet, articles get written (?!).

    From MetricShift

    Dealing a Deck to Explore Media Impact and Engagement by Jason Alcorn

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    How Publishers Can Measure Facebook Live Videos by Melissa Luck

    How Do You Measure a Relationship in Journalism? by Sebastián Auyanet

    How Long Should Your Facebook Videos Be? by Gabriele Boland

    By Measuring Millions of Opinions, Opinary Wants to Reinvent Comments, Engagement by Tim Cigelske

    What Can Data Tell Us About Breitbart? by Matt McAllister

    Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: big data digital subscriptions media impact news metrics

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

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    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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