(Brian Young / Medium)
A clever measurement hack for publishers on Snapchat.
(Peter Krasilovsky / Local Onliner)
He shares the 5 qualities of a failed data strategy.
(Lucia Moses / Digiday)
The pendulum continues to swing away from platforms.
(Marko Gargenta / PlusPlus)
Lessons here for journalism and its mission to educate.
(Megan Radogna / Parse.ly)
When I tweet, articles get written (?!).
How Publishers Can Measure Facebook Live Videos by Melissa Luck
How Do You Measure a Relationship in Journalism? by Sebastián Auyanet
How Long Should Your Facebook Videos Be? by Gabriele Boland
What Can Data Tell Us About Breitbart? by Matt McAllister
Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn
Upcoming Trainings & Events
> Facebook Live for Journalists [Mar. 22]
> #MetricShift Twitter Chat: Teaching Metrics in Journalism School [Mar. 24]
> Getting Started With Virtual Reality [Apr. 5]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.