• ADVERTISEMENT

    Media Metrics Roundup for March 15, 2017

    by Jason Alcorn
    March 15, 2017

    Meaningful Analytics Via Snapchat Filters

    (Brian Young / Medium)
    A clever measurement hack for publishers on Snapchat.

    Hearst’s Rob Barrett on The Strategic Use of Big Data

    (Peter Krasilovsky / Local Onliner)
    He shares the 5 qualities of a failed data strategy.

    How The Atlantic Is Scrambling To Keep Readers On Its Own Site

    (Lucia Moses / Digiday)
    The pendulum continues to swing away from platforms.

    ADVERTISEMENT

    Key Metrics For Impact of Your Learning Program

    (Marko Gargenta / PlusPlus)
    Lessons here for journalism and its mission to educate.

    Should Publishers Be More Focused on Conversions?

    (Megan Radogna / Parse.ly)
    When I tweet, articles get written (?!).

    From MetricShift

    Dealing a Deck to Explore Media Impact and Engagement by Jason Alcorn

    ADVERTISEMENT

    How Publishers Can Measure Facebook Live Videos by Melissa Luck

    How Do You Measure a Relationship in Journalism? by Sebastián Auyanet

    How Long Should Your Facebook Videos Be? by Gabriele Boland

    By Measuring Millions of Opinions, Opinary Wants to Reinvent Comments, Engagement by Tim Cigelske

    What Can Data Tell Us About Breitbart? by Matt McAllister

    Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn

    Upcoming Trainings & Events

    Facebook Live for Journalists [Mar. 22]
    > #MetricShift Twitter Chat: Teaching Metrics in Journalism School [Mar. 24]
    Getting Started With Virtual Reality [Apr. 5]

    Subscribe to the Media Metrics Roundup!

    * indicates required


    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: big data digital subscriptions media impact news metrics

    Comments are closed.

  • ADVERTISEMENT
  • ADVERTISEMENT
  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

    About MediaShift »
    Contact us »
    Sponsor MediaShift »
    MediaShift Newsletters »

    Follow us on Social Media

    @MediaShiftorg
    @Mediatwit
    @MediaShiftPod
    Facebook.com/MediaShift