Media Metrics Roundup for February 22, 2017

    by Jason Alcorn
    February 22, 2017

    Trump Campaign Sends Survey on Media Bias That Is, Well, Pretty Biased

    (Jaclyn Reiss / Boston Globe)
    This is not how you write a good user survey.

    What to Do When An Analytics Report Looks Wrong

    (Pierre DuBois / DMN)
    It happens more often than we like to admit. Trust, but verify.

    Facebook Analytics Passes 1 Million Apps

    And two new features help users understand what the data from Facebook Analytics actually means. (Sound familiar?)


    Will Phone Numbers Start To Blow Up As The Next Big Identifier?

    (Allison Schiff / AdExchanger)
    Despite huge privacy concerns, more and more marketers want our digits.

    5 Charts on How Brands’ Use of Snapchat is Changing

    (Grace Caffyn / Digiday)
    Lots of juicy new analytics data here.

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: facebook analytics media is the enemy news metrics snapchat social media

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