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    Media Metrics Roundup for February 22, 2017

    by Jason Alcorn
    February 22, 2017

    Trump Campaign Sends Survey on Media Bias That Is, Well, Pretty Biased

    (Jaclyn Reiss / Boston Globe)
    This is not how you write a good user survey.

    What to Do When An Analytics Report Looks Wrong

    (Pierre DuBois / DMN)
    It happens more often than we like to admit. Trust, but verify.

    Facebook Analytics Passes 1 Million Apps

    (VentureBeat)
    And two new features help users understand what the data from Facebook Analytics actually means. (Sound familiar?)

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    Will Phone Numbers Start To Blow Up As The Next Big Identifier?

    (Allison Schiff / AdExchanger)
    Despite huge privacy concerns, more and more marketers want our digits.

    5 Charts on How Brands’ Use of Snapchat is Changing

    (Grace Caffyn / Digiday)
    Lots of juicy new analytics data here.

    From MetricShift

    Germany’s Largest Daily Partners with Analytics Startup by Benjamin Bathke

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    Meet the Wall Street Journal Metrics Mavens: Amanda Lilly and Vivyan Tran by Julia Haslanger

    How to Use Analytics to Differentiate Your Content by Gabriele Boland

    Your Cheat Sheet for Newsletter Analytics by Tamara Power-Drutis and Sangeeta Singh-Kurtz

    Editorial Analytics Are Stranded In Another Era. It’s Time To Take Them Seriously. by Jon Wilks

    The One Metric Journalists Need to Steal from Content Marketers by Lee Procida

    Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: facebook analytics media is the enemy news metrics snapchat social media

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

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    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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