Media Metrics Roundup for February 1, 2017

    by Jason Alcorn
    February 1, 2017

    Instagram Stories Is Stealing Snapchat’s Users

    (Josh Constine / TechCrunch)
    Here’s the impact for content producers.

    Sundance Turns Its Lens On Climate Change, Environment

    (Media Impact Funders)
    The festival has never before focused on driving action around a particular social issue.

    Should Local News Open Its Heart to Emojis?

    (Tom Grubisch / Street Fight)
    A San Francisco company offers packages designed to start conversation.


    Why There’s No Perfect Time to Post on Facebook

    (Ash Read / Buffer)
    Pull quote: “Businesses will win because of the content, not the timing.”

    Post-Purchase Emails: How to Boost Retention and LTV

    (Danny Wong / CXL)
    Deep dive: Are your transactional emails doing all they can?

    From MetricShift

    Upcoming Trainings & Events

    How to Launch a Podcast [Feb. 8]
    Getting Started with 360° Video [Feb. 15]
    J-School Hackathon at Nevada-Reno [Feb. 24-26]
    How to Boost Engagement with User and A/B Testing [Mar. 1]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: best of documentary journalism metrics media impact news metrics

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