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    Media Metrics Roundup for February 1, 2017

    by Jason Alcorn
    February 1, 2017

    Instagram Stories Is Stealing Snapchat’s Users

    (Josh Constine / TechCrunch)
    Here’s the impact for content producers.

    Sundance Turns Its Lens On Climate Change, Environment

    (Media Impact Funders)
    The festival has never before focused on driving action around a particular social issue.

    Should Local News Open Its Heart to Emojis?

    (Tom Grubisch / Street Fight)
    A San Francisco company offers packages designed to start conversation.

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    Why There’s No Perfect Time to Post on Facebook

    (Ash Read / Buffer)
    Pull quote: “Businesses will win because of the content, not the timing.”

    Post-Purchase Emails: How to Boost Retention and LTV

    (Danny Wong / CXL)
    Deep dive: Are your transactional emails doing all they can?

    From MetricShift

    5 Steps to Bringing Analytics to Life for Reporters and Editors by Jean Hodges

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    5 Secrets to How Food Videos Go Viral on Social by Gabriele Boland

    Test, Test, Test! Lessons from Mic’s Data-Driven Newsletter by Tamara Power-Drutis and Sangeeta Singh-Kurtz

    The Most Engaging Stories, According to Chartbeat by Tim Cigelske

    Journalism and Analytics: A Starter’s Guide to the Research by Nicole Blanchett Neheli

    Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn

    Upcoming Trainings & Events

    How to Launch a Podcast [Feb. 8]
    Getting Started with 360° Video [Feb. 15]
    J-School Hackathon at Nevada-Reno [Feb. 24-26]
    How to Boost Engagement with User and A/B Testing [Mar. 1]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: best of documentary journalism metrics media impact news metrics

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

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    Email: jason [at] jasalc [dot] com

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