Media Metrics Roundup for October 12, 2016

    by Jason Alcorn
    October 12, 2016

    McClatchy Strategy: Go Big and Small to Create ‘Moments’

    (Tom Grubisch / Street Fight Mag)
    McClatchy has a growing digital audience. This explains why.

    Snapchat Marketing for Brands: The 6 Metrics That Matter

    (Dash Hudson)
    Every measurement metric.

    How Social Analytics Can Launch Your Global Newsrooms

    (Gabriele Boland / NewsWhip)
    Lessons from Refinery29, BuzzFeed and Business Insider.


    Wells Fargo and the Misuse of Metrics

    Why it matters what you measure. (Even if you’re not making fake accounts.)

    Peak Smartphone: Key Trends from the Mobile Consumer Report

    (Esther Kezia Harding / The Media Briefing)
    Half of 18- to 24-year-olds check their phone in the middle of the night.

    How Instagram’s Algorithm Is Holding Us Captive

    (Alex Parker / Medium)
    The app is a failure for news.


    From MetricShift

    3 Offbeat Metrics to Help You Mix Things Up by Tim Cigelske

    How to Get Hands-On Experience with the Google Analytics Demo Account by Alexandra Kanik

    How Documentary Filmmakers Plan Ahead for Impact by Patricia Aufderheide

    How We Measured Impact for a Solutions Journalism Story on Poverty by Talia Stroud and Shannon McGregor

    A Quantitative Basis for Measuring Media Impact at the Media Consortium by Jo Ellen Green Kaiser

    Growing Community Engagement at the Los Angeles Times by Daniela Gerson

    Upcoming Trainings & Events:

    > #MetricShift Twitter Chat: The Metrics of Election Coverage [Oct. 14]
    Facebook Live for Journalists and Publishers [Oct. 20]
    > 3rd Annual Journalism School Hackathon at University of Georgia [Oct. 21 to 23]
    Smartphone Filmmaking 101 [Oct. 26]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.

    Tagged: mcclatchy media metrics mobile metrics platforms snapchat metrics

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