Media Metrics Roundup for October 12, 2016

    by Jason Alcorn
    October 12, 2016

    McClatchy Strategy: Go Big and Small to Create ‘Moments’

    (Tom Grubisch / Street Fight Mag)
    McClatchy has a growing digital audience. This explains why.

    Snapchat Marketing for Brands: The 6 Metrics That Matter

    (Dash Hudson)
    Every measurement metric.

    How Social Analytics Can Launch Your Global Newsrooms

    (Gabriele Boland / NewsWhip)
    Lessons from Refinery29, BuzzFeed and Business Insider.


    Wells Fargo and the Misuse of Metrics

    Why it matters what you measure. (Even if you’re not making fake accounts.)

    Peak Smartphone: Key Trends from the Mobile Consumer Report

    (Esther Kezia Harding / The Media Briefing)
    Half of 18- to 24-year-olds check their phone in the middle of the night.

    How Instagram’s Algorithm Is Holding Us Captive

    (Alex Parker / Medium)
    The app is a failure for news.


    From MetricShift

    3 Offbeat Metrics to Help You Mix Things Up by Tim Cigelske

    How to Get Hands-On Experience with the Google Analytics Demo Account by Alexandra Kanik

    How Documentary Filmmakers Plan Ahead for Impact by Patricia Aufderheide

    How We Measured Impact for a Solutions Journalism Story on Poverty by Talia Stroud and Shannon McGregor

    A Quantitative Basis for Measuring Media Impact at the Media Consortium by Jo Ellen Green Kaiser

    Growing Community Engagement at the Los Angeles Times by Daniela Gerson

    Upcoming Trainings & Events:

    > #MetricShift Twitter Chat: The Metrics of Election Coverage [Oct. 14]
    Facebook Live for Journalists and Publishers [Oct. 20]
    > 3rd Annual Journalism School Hackathon at University of Georgia [Oct. 21 to 23]
    Smartphone Filmmaking 101 [Oct. 26]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.

    Tagged: mcclatchy media metrics mobile metrics platforms snapchat metrics
  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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    Email: jason [at] jasalc [dot] com

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