McClatchy Strategy: Go Big and Small to Create ‘Moments’
(Tom Grubisch / Street Fight Mag)
McClatchy has a growing digital audience. This explains why.
Snapchat Marketing for Brands: The 6 Metrics That Matter
(Dash Hudson)
Every measurement metric.
How Social Analytics Can Launch Your Global Newsrooms
(Gabriele Boland / NewsWhip)
Lessons from Refinery29, BuzzFeed and Business Insider.
Wells Fargo and the Misuse of Metrics
(from.digital)
Why it matters what you measure. (Even if you’re not making fake accounts.)
Peak Smartphone: Key Trends from the Mobile Consumer Report
(Esther Kezia Harding / The Media Briefing)
Half of 18- to 24-year-olds check their phone in the middle of the night.
How Instagram’s Algorithm Is Holding Us Captive
(Alex Parker / Medium)
The app is a failure for news.
From MetricShift
3 Offbeat Metrics to Help You Mix Things Up by Tim Cigelske
How to Get Hands-On Experience with the Google Analytics Demo Account by Alexandra Kanik
How Documentary Filmmakers Plan Ahead for Impact by Patricia Aufderheide
How We Measured Impact for a Solutions Journalism Story on Poverty by Talia Stroud and Shannon McGregor
A Quantitative Basis for Measuring Media Impact at the Media Consortium by Jo Ellen Green Kaiser
Growing Community Engagement at the Los Angeles Times by Daniela Gerson
Upcoming Trainings & Events:
> #MetricShift Twitter Chat: The Metrics of Election Coverage [Oct. 14]
> Facebook Live for Journalists and Publishers [Oct. 20]
> 3rd Annual Journalism School Hackathon at University of Georgia [Oct. 21 to 23]
> Smartphone Filmmaking 101 [Oct. 26]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.
