Media Metrics Roundup for September 21, 2016

    by Jason Alcorn
    September 21, 2016

    I Went to the Toxic NJ Comedy Show at WFMU’s Monty Hall and All I Got Was a Letter to Chris Christie

    (Simon Galperin / Medium)
    Journalism plus comedy equals impact in this project from the Center for Investigative Reporting.

    Twitter’s New, Longer Tweets Have Arrived

    (Casey Newton / The Verge)
    Finally. GIF away, friends.

    The Metrics of Media — Why 1 Billion Is The New Million

    (Paul Berry / RebelMouse)
    Is total reach on social media is “the new unique visitor”?


    Email Newsletters Might Save Journalism — Here’s Why

    (Jason Calacanis / Medium)
    Inside.com bets against a mass audience strategy.

    Engagement Soars as Newsweek Takes a New Approach to Video

    (Greg Dool / Folio)
    People watched for more than 20 minutes.

    From MetricShift

    The Power of Empathy, Personal Narrative and More Lessons from the Story Movements Conference by Elia Powers


    Parsely Finds More Page Views for Stories About Trump than Clinton by Conrad Lee

    DigitalEd: Smarter Audience Analytics for Journalists by Ben DeJarnette

    Influencers and Community Help Boost Instagram Video Views by Gabrielle Boland

    Branded Content May Be King, But It’s Still Accountable to Someone by Ian Gibbs

    Why Journalists Can No Longer Ignore Snapchat by Tim Cigelske

    Upcoming Trainings & Events

    > #MetricShift Chat: The Metrics of Investigative Reporting [Sept. 23]
    Using Twitter to Cover Live Events [Sept. 28]
    > Collab/Space Chicago: The Business of VR [Sept. 30]
    How to Host Great Live Media Events [Oct. 5]
    Smarter Audience Analytics for Journalists [Oct. 6]
    > 3rd Annual Journalism School Hackathon at University of Georgia [Oct. 21 to 23]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.

    Tagged: center for investigative reporting journalism events newsletters twitter video metrics

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    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

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    Metrics Editor: Jason Alcorn

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    Clare Carr, Parse.ly

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    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

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    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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