Title: Smarter Audience Analytics for Journalists
Instructor: Elizabeth Stephens, news editor, Columbia Missourian
Going beyond the numbers — how to make analytics useful for your newsroom
Do you get bored reading your own analytics report? Are you only reporting numbers?
Analytics are a powerful tool, but only reporting pageviews and other statistics doesn’t change how a newsroom operates. In this online training, we’ll look at how you can put analytics to work for you. What is your baseline? What measures do you use to determine a post’s success? What do analytics tell you about your audience? How can you turn that insight into actionable items by your staff?
This session will help you utilize analytics to learn from your audience and find ways to build on successes.
What you’ll learn from this training:
- What your starting point is and what success means for you
- What you can learn about your audience from the numbers
- How you can share numbers and insights in a useful and actionable way
- Put your analytics to work — test and experiment
Who should take this training:
- Audience and social media managers
- Web producers
Date and Time: Oct. 6, 2016 at 1:00 pm ET / 10:00 am PT
Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Free registration for BigMarker is required.
About the Instructor:
Elizabeth Stephens is a news editor at the Columbia Missourian and assistant professor at the University of Missouri School of Journalism. She recently served as interim director of the Missourian’s community outreach and worked with students on studying analytics and developing reports for the newsroom.