Media Metrics Roundup for August 3, 2016

    by Jason Alcorn
    August 3, 2016

    5 Tips for Using Analytics in the Newsroom

    (Thalia Fairweather / Journalism.co.uk)
    Three metrics experts share their wisdom.

    How a Growth in Social Engagement is Also a Drop in Reach and Loyalty

    (Thomas Baekdal / Baekdal Extra)
    What’s good for Instagram isn’t good for the rest of us.

    The Daily Signal Created a Custom Engagement Index to Help it Prioritize All its Platforms

    (Ricardo Bilton / NiemanLab)
    “All things being equal, we care a little more about a pageview on Medium.”


    Joshua Topolsky, Former Verge Editor, Raises Funding for Digital Media Venture

    (Mike Shields / Wall Street Journal)
    The audience strategy will focus on direct traffic, not massive social media numbers.

    The Top 10 Free Content Analytics Tools

    (Amanda Walgrove / Contently)
    Try out something new this week.



    From MetricShift:

    How the Los Angeles Times Located Students from ’06 Immigration Protests by Daniela Gerson

    Big Data, Smart Data, Fast Data…. Creative Data? by Ian Gibbs

    How Podcasts Could Impact Political Reporting by Tim Cigelske

    What NewsWhip Learned From Analyzing 30 Days of Facebook Live Videos by Liam Corcoran

    4 Tips to Increase Metrics by Highlighting Your Archives by Tim Cigelske

    How to Measure SEO Success for Recent Content by Joel Abrams

    How Will Facebook’s Algorithm Changes Impact Your Newsroom? by Allie VanNest

    Why Pageviews Matter in Measuring Native Ads by Kunal Gupta

    Upcoming Trainings & Events:

    > #MetricShift Chat: Training Your Newsroom [August 5]
    Advanced Social Media Engagement [August 10]
    How to Measure Impact in Journalism [August 17]
    > Collab/Space Chicago: The Business of VR [Sept. 30]
    > 3rd Annual Journalism School Hackathon at University of Georgia [Oct. 21 to 23]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.

    Tagged: audience strategy content analytics engagement newsroom analytics platforms

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    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

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    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

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