(Thalia Fairweather / Journalism.co.uk)
Three metrics experts share their wisdom.
(Thomas Baekdal / Baekdal Extra)
What’s good for Instagram isn’t good for the rest of us.
(Ricardo Bilton / NiemanLab)
“All things being equal, we care a little more about a pageview on Medium.”
(Mike Shields / Wall Street Journal)
The audience strategy will focus on direct traffic, not massive social media numbers.
(Amanda Walgrove / Contently)
Try out something new this week.
How the Los Angeles Times Located Students from ’06 Immigration Protests by Daniela Gerson
Big Data, Smart Data, Fast Data…. Creative Data? by Ian Gibbs
How Podcasts Could Impact Political Reporting by Tim Cigelske
What NewsWhip Learned From Analyzing 30 Days of Facebook Live Videos by Liam Corcoran
4 Tips to Increase Metrics by Highlighting Your Archives by Tim Cigelske
How to Measure SEO Success for Recent Content by Joel Abrams
How Will Facebook’s Algorithm Changes Impact Your Newsroom? by Allie VanNest
Why Pageviews Matter in Measuring Native Ads by Kunal Gupta
Upcoming Trainings & Events:
> #MetricShift Chat: Training Your Newsroom [August 5]
> Advanced Social Media Engagement [August 10]
> How to Measure Impact in Journalism [August 17]
> Collab/Space Chicago: The Business of VR [Sept. 30]
> 3rd Annual Journalism School Hackathon at University of Georgia [Oct. 21 to 23]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.