Media Metrics Roundup for August 24, 2016

    by Jason Alcorn
    August 24, 2016

    Five Reasons Not to Trust Your Analytics Data

    (Karine Masse / Mind the Product)
    #4 – Big issues can hide underneath good numbers.

    How The Wall Street Journal Plans to Reach 3 Million Subscribers

    (Benjamin Mullin / Poynter)
    It all starts with the relationship.

    The Myth of Self-Service Analytics

    (Stephen Few / Visual Business Intelligence)
    As a Media Metrics Roundup reader, you already know analytics is a skill. So share this with your boss.


    Facebook Suspends Domain Insights, Changing Rules of the Road for New Publishers

    (Max Willens / Digiday)
    The domain data will keep flowing for current users — for now.

    How Netflix Does A/B Testing

    (Jessie Chen / InVision)
    We know most newsrooms don’t A/B test. Here is your inspiration to start.

    From MetricShift:

    Report: Newsrooms Could Do More with Digital Metrics by Jason Alcorn


    Using Search to Augment Analytics for News Websites by Rob Hammond

    5 Strategies for Reporting Metrics in Your Newsroom by Tim Cigelske

    How Personalized Email Newsletters Can Increase Engagement by Tracy Clark

    17 Ways to Measure a Feature News Story by Jason Alcorn

    Bulgarian Analytics Startup Aims to Fix How Publishers Use Data by Benjamin Bathke

    Upcoming Trainings & Events:

    > #MetricShift Chat on Facebook Metrics [Aug. 26]
    > Collab/Space Chicago: The Business of VR [Sept. 30]
    > 3rd Annual Journalism School Hackathon at University of Georgia [Oct. 21 to 23]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.

    Tagged: a/b testing analytics domain insights metrics roundup social media metrics subscribers

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    Hannah Eaves, consultant, Gates Foundation

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