Media Metrics Roundup for August 24, 2016

    by Jason Alcorn
    August 24, 2016

    Five Reasons Not to Trust Your Analytics Data

    (Karine Masse / Mind the Product)
    #4 – Big issues can hide underneath good numbers.

    How The Wall Street Journal Plans to Reach 3 Million Subscribers

    (Benjamin Mullin / Poynter)
    It all starts with the relationship.

    The Myth of Self-Service Analytics

    (Stephen Few / Visual Business Intelligence)
    As a Media Metrics Roundup reader, you already know analytics is a skill. So share this with your boss.


    Facebook Suspends Domain Insights, Changing Rules of the Road for New Publishers

    (Max Willens / Digiday)
    The domain data will keep flowing for current users — for now.

    How Netflix Does A/B Testing

    (Jessie Chen / InVision)
    We know most newsrooms don’t A/B test. Here is your inspiration to start.

    From MetricShift:

    Report: Newsrooms Could Do More with Digital Metrics by Jason Alcorn


    Using Search to Augment Analytics for News Websites by Rob Hammond

    5 Strategies for Reporting Metrics in Your Newsroom by Tim Cigelske

    How Personalized Email Newsletters Can Increase Engagement by Tracy Clark

    17 Ways to Measure a Feature News Story by Jason Alcorn

    Bulgarian Analytics Startup Aims to Fix How Publishers Use Data by Benjamin Bathke

    Upcoming Trainings & Events:

    > #MetricShift Chat on Facebook Metrics [Aug. 26]
    > Collab/Space Chicago: The Business of VR [Sept. 30]
    > 3rd Annual Journalism School Hackathon at University of Georgia [Oct. 21 to 23]

    Subscribe to the Media Metrics Roundup!

    * indicates required

    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.

    Tagged: a/b testing analytics domain insights metrics roundup social media metrics subscribers

    Comments are closed.

  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

    About MediaShift »
    Contact us »
    Sponsor MediaShift »

    Follow us on Social Media