Five Reasons Not to Trust Your Analytics Data
(Karine Masse / Mind the Product)
#4 – Big issues can hide underneath good numbers.
How The Wall Street Journal Plans to Reach 3 Million Subscribers
(Benjamin Mullin / Poynter)
It all starts with the relationship.
The Myth of Self-Service Analytics
(Stephen Few / Visual Business Intelligence)
As a Media Metrics Roundup reader, you already know analytics is a skill. So share this with your boss.
Facebook Suspends Domain Insights, Changing Rules of the Road for New Publishers
(Max Willens / Digiday)
The domain data will keep flowing for current users — for now.
How Netflix Does A/B Testing
(Jessie Chen / InVision)
We know most newsrooms don’t A/B test. Here is your inspiration to start.
From MetricShift:
Report: Newsrooms Could Do More with Digital Metrics by Jason Alcorn
Using Search to Augment Analytics for News Websites by Rob Hammond
5 Strategies for Reporting Metrics in Your Newsroom by Tim Cigelske
How Personalized Email Newsletters Can Increase Engagement by Tracy Clark
17 Ways to Measure a Feature News Story by Jason Alcorn
Bulgarian Analytics Startup Aims to Fix How Publishers Use Data by Benjamin Bathke
Upcoming Trainings & Events:
> #MetricShift Chat on Facebook Metrics [Aug. 26]
> Collab/Space Chicago: The Business of VR [Sept. 30]
> 3rd Annual Journalism School Hackathon at University of Georgia [Oct. 21 to 23]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.
