(Elizabeth Stephens / RJI)
Download the free weekly report template used by The Missourian.
(Mark Bulik / Times Insider)
One test at The New York Times increased readership 1,677 percent.
(Michael Keller / Medium)
Who owns audience engagement data?
(Google Analytics Solutions)
Watch out, Google is coming after its competitors with this product.
(Ted Livingston / Medium)
The founder of Kik says it’s about attention. (And shares how teens are chatting.)
How Twitter, Facebook, and Instagram Measure Engagement by Kira Hoffelmeyer
4 Takeaways from Pew’s Social Media News Report by Tim Cigelske
Why Trump Stories Online Don’t Attract the Audience That TV Does by Jason Alcorn
How to Use Chartbeat’s Natural Language Slackbot by Alexandra Kanik
Upcoming Trainings & Events:
> #MetricShift Twitter chat: Social Media Metrics [June 24]
> Backpack Journalism: How to Thrive as a Solo Journalist [June 29]
> Beyond Pageviews: Optimizing Analytics [July 13]
> Snapchat for Journalists and Storytellers [July 20]