Media Metrics Roundup for June 22, 2015

    by Jason Alcorn
    June 22, 2016

    How to Make Analytics Matter in Your Newsroom

    (Elizabeth Stephens / RJI)
    Download the free weekly report template used by The Missourian.

    Which Headlines Attract Most Readers?

    (Mark Bulik / Times Insider)
    One test at The New York Times increased readership 1,677 percent.

    How “Platforms as Publishers” Could Threaten Journalistic Ethics

    (Michael Keller / Medium)
    Who owns audience engagement data?


    Get Facebook, Bing, Twitter & More Into Google Data Studio

    (Google Analytics Solutions)
    Watch out, Google is coming after its competitors with this product.

    A New Metric for Chat

    (Ted Livingston / Medium)
    The founder of Kik says it’s about attention. (And shares how teens are chatting.)

    From MetricShift:

    Practicing What They Preach: J-School News Services Track Engagement and Impact by Elia Powers


    How Twitter, Facebook, and Instagram Measure Engagement by Kira Hoffelmeyer

    J-Schools Try Different Approaches to Training Aspiring Engagement Editors by Elia Powers

    4 Takeaways from Pew’s Social Media News Report by Tim Cigelske

    Why Trump Stories Online Don’t Attract the Audience That TV Does by Jason Alcorn

    How to Use Chartbeat’s Natural Language Slackbot by Alexandra Kanik

    Upcoming Trainings & Events:

    > #MetricShift Twitter chat: Social Media Metrics [June 24]
    > Backpack Journalism: How to Thrive as a Solo Journalist [June 29]
    > Beyond Pageviews: Optimizing Analytics [July 13]
    > Snapchat for Journalists and Storytellers [July 20]

    Tagged: analytics dashboard chat metrics distributed platform engagement editor optimization teaching hospital

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    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

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    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

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    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

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    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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