This summer as I was sitting on my front porch, I got a phone call from Maryanne Reed, the dean of West Virginia University’s J-School. She was wondering if I’d be interested in teaching an experimental journalism course. Scott Klein, a friend from ProPublica, had recommended me. She said I’d have to invent the class. It was outside the curriculum. And Scott had called the program that the J-School was preparing to launch “the punk rock scene of new journalism.”

Sign me up.

Sarah at WVU (Illustration by Eric Palma)

My arrival at the Journalism School at WVU. (Illustration by Eric Palma)

So in 2014, as WVU prepares to break ground on an Innovation Center, I’ll be the school’s first Ogden Newspapers Innovator-in-Residence.  I’m co-teaching with Assistant Professor John Temple and Dana Coester, head of the the Innovation Center, virtually teaching the class from New York and flying out to visit several times during the semester.

The dean has generously granted me the latitude to make journalism without borders. So here’s the plan.

About the class

My students in WVU's Journalism Innovation class!

The team in WVU’s Journalism Innovation class.

We have eight students plus an assist from former WVU student Elaine McMillion, super-star producer and director of Most of the students were recruited to ensure a mix of skills. Some asked to join after they heard about the class. They come from the J-school, the design program and the computer science division. Both grad and undergrad. They have a wide set of interests, from a student working at NASA to a baton twirler. (With fire, yes.) (On YouTube, of course.)

About the project

We’re making a data-driven device-centric story-form agnostic multimedia project. Let me break that down.


We’re starting by creating and implementing an on-campus poll and gathering statistics about our topic. The poll data will inform the reporting and help us identify who, what and where to cover. Why and when as well. We’ll also visualize the data and the story will support it, reversing years of habitual reverse-engineering of data to compliment stories.


Mobile-first will serve as a constraint for shooting, writing, editing and designing. The project will be built around the way we consume media on the Internet, not constructed to flatter the fiefdoms of a newsroom. It will be designed responsively, and we’ll shower attention on desktop users on the tail end of development.

Story-form agnostic

All of the reporting — the visual, the word-side — will happen in parallel. Students will collaborate closely. We’re looking to make a feedback loop that elevates the story: a photo journalist may have insight that helps the word-side … that informs the video side … that informs the photo-side. There is no hierarchy.


During the editing phase we’ll see how all the pieces come together and then build the project around the most compelling form. Or perhaps all of the forms separately. Or some in combination. No ginning up visual elements at the 11th hour to “break up the grey.” Most compelling piece rises.

We’re not talking about the topic yet, but we’re looking at a national issue through the filter of the campus. We’re aiming to surface the culture around our topic boldly, intimately and thoroughly.

Most classes will have a guest speaker. Here’s the lineup. The titles are mostly my way of framing each class for the students, but they give you a sense of structure of what the students need to think about as we build the project.

  • Megan Thee, editor for news surveys, The New York Times: On polling, statistics and how language influences outcome
  • Mark Scheffler, deputy editor for video, The Wall Street Journal: Shooting short, shooting to engage @markscheffler
  • Zach Seward, senior editor, QZ: Writing for the Internet @zseward
  • Brian Boyer, news applications editor, NPR: Mobile first: Meeting your readers where they sit @brianboyer
  • Gabriel Dance, interactive editor, The Guardian: Building a multimedia story @gabrieldance
  • Matthew Craig, photographer, co-founder and CEO, Blink: How to make a photo sing. Or cry. @blinkdotla
  • Andrew Garcia Phillips, senior graphics editor, The Wall Street Journal, and owner, Data visualization and journalism; a love story @chartball
  • Allison Lichter, social media editor, The Wall Street Journal: Speaking to sources, listening to readers, building community @allisonlichter
  • Greg Pliska, film/TV/theater composer and musical director, War Horse: How music moves us, and how music moves story @greg_pliska

We had our first class Jan 14. We publish in May.

It’s not clear yet what our final product will be, and that’s a tad unsettling. I’m looking forward to our successes and to stumbling, as well, since failure tends to be super-instructive. And I’m excited to see what a group of digital natives bring to the table.

Wish us luck!

Sarah Slobin is a visual journalist at the Wall Street Journal making data and multimedia stories on the interactive graphics desk. She spent 15 years learning data, reporting and infographics at the New York Times and then three years as graphics director at Fortune & learning to make shiny magazines. She thinks the future of news may well involve dogs.