YouTube has been an Internet phenomenon because the site provides an easy, friction-less way to share your videos with the world. The site has also resisted the siren song of video advertising, a format that is poised to explode in revenues in the coming years. Many video ads are called “pre-roll” and play before you get to see the video content. The problem is that TV-style 30-second ads can be tedious online, especially if have to sit through one before watching a 20-second video clip of content.
So it was a bit disconcerting to hear that Google was considering 30-second pre-roll ads on YouTube in response to requests from broadcasters. “We don’t want to rush in and throw in a bunch of ad formats that maximize revenue but destroy user experience,” Google’s Patrick Walker said at the MipTV conference. “We have an engagement model when it comes to advertising so we want to slowly introduce formats, test them and get user feedback.” So what’s your feedback on YouTube showing pre-roll ads? Would you stop using the site to view videos? What would work for you — ads after the content, ads around the content, ads for related videos to what you’re watching? Share your thoughts in the comments below and I’ll run the best ones in the next Your Take Roundup.