Five years ago when I began researching the ethical implications of using unmanned aerial vehicles (UAVs) in journalism, a trusted mentor told me it might not be the best choice for a research agenda. After all, I couldn’t be sure drones would ever truly become a “thing” in newsrooms. Fast-forward to this spring, when that same person asked me to do a drone demo in their class.
Drones are, indeed, a thing in journalism, and they’re only going to grow. This leaves educators — already exhausted from keeping up with nonstop innovations from podcasting to Snapchat — wondering how to deal with this new tool. Do we all really have to now develop pilot and airspace expertise in addition to AP Style, interviewing, law, ethics and a dizzying array of platform options?
The short answer is: “No.” Not every J-School instructor needs to be licensed to fly a drone. But, I would argue, every one of us needs to understand drones as a tool and a trend, and every program should be thinking now about where and how we can incorporate them in our curricula.
Drones in the Airspace and the Newsroom
When Congress set the Federal Aviation Administration on a course to figure out how to safely incorporate UAVs in the national airspace, they did so in part because civilian drones were something of an inevitability, but also because they were certain to become big business. Some analysts argue drones in the U.S. could be a $100 billion concern by 2020. Drones offer safety, convenience and cost efficiency to industries well beyond journalism. Insurance companies are interested in them to verify damage involved in claims. Golf course managers can deploy them to manage watering practices. And meteorological researchers can monitor weather with them.
Newsrooms can use them for a whole host of reporting endeavors. Take recent hurricanes as an example. A news organization could use a drone to:
- capture still and video images, such as surveying damage from flooding
- live-stream video, such as covering a post-disaster fundraising event with Facebook Live
- map terrain, such as documenting loss of costal areas to rising sea levels
- sensing data, such as measuring air quality during reconstruction
That reporting, however, falls under what the FAA labels “commercial use.” For the agency charged with determining how drones can be used, such commercial uses mean stiffer regulation. Hobbyist users have constraints, as well, but commercial users now are required to get what’s known as Part 107 certification before using drones. Whether use of drones in journalism education qualifies as a commercial use is not a settled question. But the safe and responsible choice for educators looking to incorporate drones in class reporting projects is to ensure a 107-certified and sufficiently insured pilot in command is on hand for all drone flights. That may be the instructor or a student or a local journalist you partner with.
Even if you’re never going to go for Part 107 or fly a drone, it’s important to understand the basic restrictions and share them with your students. Part 107 has many nuances and details, but most importantly, it bars:
- commercial use of UAVs weighing more than 55 pounds
- UAV flight above 400 feet above ground level in most cases (tall objects may involve variations on this)
- night flight
- flights over people not involved in the operation of the UAV
- reckless or careless operation
- flight in restricted airspace without permission (airspace restrictions vary based on size and location of an airport)
- flight beyond the operator’s visual line of sight
The FAA allows applications for waivers for such things as night flight or flight over people, though the latter is rare.
Matt Waite, who founded the Drone Journalism Lab at the University of Nebraska, says the first step for any educator considering using drones is assessing the terrain on your own campus, from how open your risk management staff are to your proximity to airports. “Insurance and risk are your biggest obstacles,” he says. “Many campuses have banned drones or put in place strict policies that aren’t friendly to journalism. You need to talk to your campus risk managers immediately.”
The next step is further due diligence. Waite notes the complexity of FAA rules and cautioned that it’s not enough to rely on students or others who claim they’re registered or licensed. Educators need to truly dig in and understand the legal environment and ensure that operations are safe and lawful.
“The consequence of you getting it wrong is your students facing $10,000 fines,” he says.
Poynter’s Al Tompkins, who organized the drone trainings at the universities of Georgia, Wisconsin and Oregon, as well as Syracuse, echoed this point. “Remember that a lot of students maybe are leisure users of drones,” he says. “It doesn’t make them experts. Think of it the same as social media. They may have developed unsafe habits that you have to break.”
He agrees with Waite that institutions will not take kindly to rogue drone use. “Your university would have, what we called in Kentucky, ‘a conniption fit’ if you did this without being licensed and insured.”
Tompkins cautions that educators may not fully recognize what he calls “a new harness of regulations” beyond what they’re used to with other tools. “You have First Amendment considerations, you have privacy considerations, you have safety considerations, you have other airspace considerations.”
Beyond the legal restrictions lay a series of ethical considerations that are essential in any classroom using drones. The Center for Journalism Ethics that I direct at the University of Wisconsin-Madison released a report this summer on public acceptance of drone use in news. We found a public modestly favorable toward these uses but clear in preferring them in certain types of reporting and not others. People are concerned about privacy, surveillance and paparazzi-type behavior.
The Center recommends transparency and accountability when using drones, including such things as always labeling drone footage and images and linking to means for the public to respond and ask questions. Tompkins says careful news media use, including by students, is critical in and of itself, but also as a means of preserving access to using drones as reporting tools.
“In some ways, we’re kind of in a pioneer mode right now,” he says. “If we do this well, we’re more likely to get the public’s trust and not get regulated out of existence. If we do this badly, we’ll have the opposite reaction.”
Ethical considerations apply whether you’re deploying the drone yourself or using material captured by someone else. If others violate FAA rules or ethical principles while gathering images or video, we ought not use it in our publications or broadcasts. “It’s like saying don’t steal but if you do steal, come over and sell it to me,” Tompkins says. “I want us to be careful not to encourage bad behavior by using it in our coverage.”
It’s also key to remember that drones should be incorporated within curriculum and not added on as some shiny new object in a dedicated course. Waite feels particularly strongly about this point.
“You shouldn’t teach a drone class any more than you shouldn’t teach a phone class,” he says. “The drone is a tool. A very useful tool, yes, but a tool nonetheless. So the trick is to incorporate drones into storytelling classes. Teach carpentry not hammer.”
Building a J-School Rep
One of the things I noticed as I have worked on research in drones is the healthy set of cross-campus connections I’ve been developing. Given that these tools can be useful in everything from monitoring crops to tracking whales — literally from agriculture to zoology — journalism schools can become campus leaders in demonstrating safe and responsible use, as well as influencing institutional policies.
“If mass communication departments become the brain trust of how to use these, other departments will come to you (and) get in on your expertise,” Tompkins says. “It’s a way to make your department relevant to everybody else.”
If you’d like to get in on this emerging trend, plenty of resources await you:
- Drone Journalism Lab, including its operations manual
- Test prep guide Tompkins and Waite recommend
- Center for Journalism Ethics drone report
- FAA Unmanned Aircraft Systems site
- Georgia Drone Summit at the University of Georgia Oct. 21 and 22
Kathleen Bartzen Culver (@kbculver) is the James E. Burgess Chair in Journalism Ethics in the School of Journalism & Mass Communication at the University of Wisconsin-Madison, teaching and researching at the intersection of ethics and digital media practices. Culver also serves as director of the Center for Journalism Ethics and was the founding education curator for MediaShift.
Drones will get smarter, faster, more efficient and possibly, at some point, carry you to work and back. Yes, there will be challenges to overcome, however, advancements in technology are the means for a better future for us all. I think we will see the possibilities grow exponentially. Legal red-tape will eventually dissolve as we become more accustomed to this new flying-culture. Safety measures and systems put in place to protect ones privacy will become common.