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    Media Metrics Roundup for May 31, 2017

    by Jason Alcorn
    May 31, 2017

    How The New York Times Now Has 13 Million Subscriptions To 50 Email Newsletters

    Max Willens / Digiday
    Product innovation and smart callouts have made a difference.

    Best Free Mobile App Analytics?

    r/analytics
    Pros recommend for Amplitude, MixPanel and others.

    Facebook Algorithm And Impact On Media: French Election Experiment #1

    Claudio Agosti and Raffaele Angius / Tracking Exposed
    Looking for algorithmic censorship of mainstream French news media.

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    Why Is My Session Duration Less Than My Time on Page?

    Jeremy Echols / Analytics Pros
    How to understand duration metrics in Google Analytics.

    How to Increase Your Organic Reach on Instagram

    Alfred Lua / Buffer
    Parsing the photo app’s algorithm.

    From MetricShift

    Engagement Highest On Mondays And Evenings According To A New Analysis by Jason Alcorn

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    Rebekah Monson of WhereBy.Us: We Need to ‘Get Way Smarter’ About Metrics by Kim Bui

    A Quick Guide to Social Media Analytics for Publishers by François Georges

    How ProPublica Defines Success for Engagement Projects by Julia Haslanger

    Want To Reach A Chinese Audience? 10 Tips For Using WeChat by Kaidi Yuan

    Doing Social Media Without Numbers by Kim Bui

    Upcoming Trainings and Events

    > How to Get the Most Out of Content Analytics [May 31]

    > Snapchat for Journalists and Storytellers [Jun. 7]

    > #MetricShift Chat [Jun. 9]

    > How To Make Social Videos with Impact [Jun. 21]

    > How to Use Instagram as a Reporting Tool [Jun. 28]

    > How to Measure Impact in Journalism [Jul. 19]

    Subscribe to the Media Metrics Roundup!

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: facebook instagram media impact new york times newsletters

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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