Engagement Highest On Mondays And Evenings According To A New Analysis

    by Jason Alcorn
    May 30, 2017
    Photo by Negative Space on Pexels.com and used with Creative Commons license.

    Web analytics firm KYA runs software that is used by more than 500 publisher sites. They recently analyzed how users engage with digital news content on those sites, based on a six-month sample of 15 million unique visitors across 530 sites in their network. The data is interesting in that it shows some real, if small, differences in how users consume news. For publishers, it’s a snapshot of how — and when — to publish content when your goal is maximum engagement.

    Here are six of the key findings from KYA’s analysis.

    Sign up for our DigitalEd training with KYA CEO Jeff Weisbein to learn how to get the most out of content analytics.

    Engagement is highest at the beginning of the week


    Page scroll is a consistent 50 percent

    Users spend less time reading on weekends, barely

    And less time clicking on weekends (phew!)


    Users are most click-happy in the evening

    Which means overall engagement is highest in the evening

    Bonus insights

    1. Total page views are highest on mobile devices.
    2. Facebook is the top referrer overall to publishers.
    3. Total engagement is four points higher on desktop than on mobile.
    4. Friday has the fewest pageviews of any day of the week.

    A spreadsheet with the full analysis is available here.

    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms

    Tagged: content analytics KYA mediashift training report

    Comments are closed.

  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Reader Advisory Board

    Chair: Anika Anand, The Evergrey

    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

    About MediaShift »
    Contact us »
    Sponsor MediaShift »
    MediaShift Newsletters »

    Follow us on Social Media