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    Media Metrics Roundup for May 3, 2017

    by Jason Alcorn
    May 3, 2017

    ‘The Audience There is Huge’: A Guide to the Most Popular Publisher Facebook Video Hacks

    (Lucia Moses / Digiday)
    Ethical? Successful.

    Analysis Shows Declining Engagement With Trump’s Tweets

    (Jonathan Lemire and Maureen Linke / AP)
    His most tweeted word is “Great.”

    The Very Best Digital Metrics For 15 Different Companies!

    (Avinash Kaushik / Occam’s Razor)
    What the metrics guru thinks newspapers should measure. (Scroll halfway down.)

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    Why People Subscribe and What It Says About the Future of Journalism

    (American Press Institute)
    53 percent of Americans pay for news.

    How Coca-Cola’s Quest to Measure Engagement Led to a New Metric

    (Natalie Johnson / Coca-Cola)
    Measure conversations and social engagement for individual stories.

    From MetricShift

    Upcoming Trainings & Events

    How to Fact-Check the News [May 3]
    How to Clean Up Your Audio in Video Production [May 17]
    How to Use Instagram as a Reporting Tool [May 24]
    How to Get the Most Out of Content Analytics [May 31]
    Snapchat for Journalists and Storytellers [Jun. 7]
    How to Measure Impact in Journalism [Jul. 19]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: digital subscriptions engagement metrics facebook journalism social media

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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