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    Media Metrics Roundup for April 19, 2017

    by Jason Alcorn
    April 19, 2017

    Facebook’s Algorithm Isn’t Surfacing One-Third of Our Posts. And It’s Getting Worse

    (Kurt Gessler / Chicago Tribune)
    Post reach is falling and Kurt has the receipts.

    How Does A 7-Minute Video About Syria Get Over 100M Views?

    (Johnny Harris / Vox)
    An explainer on doing explainers.

    Facebook Analytics Gets Smarter With Automated Insights and Custom Dashboards

    (John Mannes / TechCrunch)
    At F8 yesterday, Facebook announced machine learning is coming to analytics.

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    Getting Started with Measuring Brand Awareness

    (Tom Capper / Distilled)
    Step one is branded search.

    How Vice Media Cut Page-Load Time by 50 Percent in Six Months

    (Ross Benes / Digiday)
    We know faster pages mean more traffic and loyal users.

    From MetricShift

    How does OUTRAGE impact your metrics? Join the discussion in the MetricShift Facebook group.

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    Case Study: Teach Metrics by Crowdfunding Campus Projects by Jen Doak-Mathewson

    The Continuing Impact of ‘All the President’s Men’ in the Age of Trump by Tim Cigelske

    Which Facebook Pages See the Most Engagements Per Post? by Gabriele Boland

    Turning to Plain English to Make Metrics More Accessible by Jeff Weisbein

    Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: editorial analytics f8 facebook analytics news metrics

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

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    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

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    Email: jason [at] jasalc [dot] com

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