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    Media Metrics Roundup for April 12, 2017

    by Jason Alcorn
    April 12, 2017

    Gannett Applies Test-Focused Approach To Boost Social Traffic

    (Sarah Sluis / AdExchanger)
    A free A/B tool from ShareThis gave stories a 25% lift in overall reach.

    Running the Numbers on a Successful Podcast Membership Drive

    (Nick Quah / HotPod)
    How Jesse Thorn’s podcast company more than doubled its goal in two weeks.

    Tips for Nonprofits on Measuring Social Media Metrics that Matter

    (Aine Creedon / Nonprofit Quarterly)
    From the 2017 Nonprofit Technology Conference.

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    What Is the Internet’s Best Ratings System?

    (The Ringer)
    We’re not responsible for any office arguments this article will start.

    I’m Sorry, But Those Are Vanity Metrics

    (Lloyd Tabb / Looker)
    Tips for honing your team’s instincts around real metrics.

    From MetricShift

    Case Study: Teach Metrics by Crowdfunding Campus Projects by Jen Doak-Mathewson

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    The Continuing Impact of ‘All the President’s Men’ in the Age of Trump by Tim Cigelske

    Which Facebook Pages See the Most Engagements Per Post? by Gabriele Boland

    Turning to Plain English to Make Metrics More Accessible by Jeff Weisbein

    How Data Analytics Can Protect Reputations in the Digital Ad Industry by Ian Gibbs

    Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn

    Upcoming Trainings & Events

    > #MetricShift Chat: The Metrics of Special Projects [Apr. 14]
    How to Launch a Killer Newsletter [Apr. 19]
    Video for Social Media [Apr. 26]
    How to Fact-Check the News [May 3]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: gannett hotpod news metrics podcasting social media vanity metrics

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

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    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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