(Sarah Sluis / AdExchanger)
A free A/B tool from ShareThis gave stories a 25% lift in overall reach.
(Nick Quah / HotPod)
How Jesse Thorn’s podcast company more than doubled its goal in two weeks.
(Aine Creedon / Nonprofit Quarterly)
From the 2017 Nonprofit Technology Conference.
We’re not responsible for any office arguments this article will start.
(Lloyd Tabb / Looker)
Tips for honing your team’s instincts around real metrics.
Case Study: Teach Metrics by Crowdfunding Campus Projects by Jen Doak-Mathewson
Which Facebook Pages See the Most Engagements Per Post? by Gabriele Boland
Turning to Plain English to Make Metrics More Accessible by Jeff Weisbein
Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn
Upcoming Trainings & Events
> #MetricShift Chat: The Metrics of Special Projects [Apr. 14]
> How to Launch a Killer Newsletter [Apr. 19]
> Video for Social Media [Apr. 26]
> How to Fact-Check the News [May 3]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.