Media Metrics Roundup for April 12, 2017

    by Jason Alcorn
    April 12, 2017

    Gannett Applies Test-Focused Approach To Boost Social Traffic

    (Sarah Sluis / AdExchanger)
    A free A/B tool from ShareThis gave stories a 25% lift in overall reach.

    Running the Numbers on a Successful Podcast Membership Drive

    (Nick Quah / HotPod)
    How Jesse Thorn’s podcast company more than doubled its goal in two weeks.

    Tips for Nonprofits on Measuring Social Media Metrics that Matter

    (Aine Creedon / Nonprofit Quarterly)
    From the 2017 Nonprofit Technology Conference.


    What Is the Internet’s Best Ratings System?

    (The Ringer)
    We’re not responsible for any office arguments this article will start.

    I’m Sorry, But Those Are Vanity Metrics

    (Lloyd Tabb / Looker)
    Tips for honing your team’s instincts around real metrics.

    From MetricShift

    Case Study: Teach Metrics by Crowdfunding Campus Projects by Jen Doak-Mathewson


    The Continuing Impact of ‘All the President’s Men’ in the Age of Trump by Tim Cigelske

    Which Facebook Pages See the Most Engagements Per Post? by Gabriele Boland

    Turning to Plain English to Make Metrics More Accessible by Jeff Weisbein

    How Data Analytics Can Protect Reputations in the Digital Ad Industry by Ian Gibbs

    Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn

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    > #MetricShift Chat: The Metrics of Special Projects [Apr. 14]
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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: gannett hotpod news metrics podcasting social media vanity metrics

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